Organic Google SEO: September 2019

Monday, September 23, 2019

How to Improve Your Ranking in Google

Steps by step improve Google Ranking
Google search results are displayed constituting a ranking or order of appearance. For example, if you search for "Chinese Restaurant" from your mobile device, Google will try to show this type of restaurant nearby, as well as suggest some options.

Improve your information
Your business may not appear in relevant searches in your geographic area or activity sector.

To maximize the frequency with which your customers see your business in search results, complete the following tasks in Google My Business.

Providing and updating your business information on Google My Business can help you rank on Google and improve your presence in searches, maps and other services.

Enter full data
The data favors the most relevant results for each search, and companies with complete and accurate information are easier to fit with the correct searches.

Make sure you have entered all of your business information in Google My Business so that customers know more about what you do, where you are or when you are open. Provide information (not limited to) such as your physical address, phone number and category or professional sector.

Be sure to keep this information up to date as your business changes.

Verify your location (s)
Check your business locations to give them the best opportunity to appear for users of Google services, such as maps and search.

Keep your schedules
Entering and updating your opening hours, including special hours for holidays and special events, allows potential customers to know when you are available and gives them the confidence that when they move to your location you will be open.

Manage and respond to comments
Interact with customers by responding to the comments they leave about your business. Responding to opinions shows that you value your customers and the comments they leave about your business.

Positive customer ratings will improve the ranking and visibility of your business and increase the likelihood of a potential customer visiting your store. Encourage customers to leave comments, creating a link where they can click to write them.

Add photos
Adding photos to your ads shows people your products and services and can help you tell the story of your business. Precise and attractive images can also show potential customers that your business offers what they are looking for.

How Google determines the ranking
The results are mainly based on relevance, distance and popularity. These factors combine to help find the best match for a search. For example, Google algorithms might decide that a business that is farther from your location is more likely to have what you are looking for than a business that is closer and, therefore, will have the highest rank in the results.

Relevance
Relevance refers to the coincidence with what someone is looking for. The addition of complete and detailed business information can help Google better understand your business and match your ad to relevant searches.

Distance
How it sounds: how far is each possible search result from the location term used in a search? If a user does not specify a location in their search, Google will calculate the distance based on what they know about their location.

Popularity
Notoriety or popularity refers to what is known as a business. Some places are more popular in the offline world, and search results try to reflect this in the local ranking. For example, famous museums, iconic hotels or well-known store brands, which are familiar to many people, are also probably prominent in search results.

The popularity is also based on the information that Google has about a business from across the web (such as links, articles and directories).

The Google Review count and score are in the search ranking: more positive comments and ratings will probably improve a company's ranking.

Your position in web results is also a factor, so good SEO practices also apply to search optimization.

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Friday, September 20, 2019

5 Reasons Why Your Search Engine Optimization Strategy Is Not Performing

It is been for the last 3-4 months you are getting no results from the search engine optimization strategy that you have used. The question is why?

As per search engine optimization, 3 months is not a too long time to get the desired result that you are looking for. But, at least you can expect some improvements in the rankings that can lead to boost the traffic. If you not witnessing minute changes even during these 3-4 months, you should start to think about what is going wrong. If you want to get a higher ranking, it is better to choose a reputed digital marketing company that offers specialized digital marketing services in NJ or at the place where you want.

If You Are Not Getting The Desired Outcome Through The SEO Strategy That You Have Implemented, Here Are Some Reasons Behind That-

1. The Website Is Slow While Loading

Your effort and expense that you have put to implement the SEO strategy will be going to vain if the website takes a too long time to load. Google always recommend fast mobile-optimized sites. Nowadays, as per Google algorithm, page loading speed is one of the important ranking factors in desktop and mobile both. Besides, if your website is already fast but the competitor site is a little bit faster than yours, it will surely make a difference. If your website takes 3 seconds to load, Google describes it as slow.

2. You Are Not Having Enough Inbound Links

Creating inbound links from other sites to your site, also called the backlinks is very important to run a successful SEO strategy. Getting high-value links is one of the main Google ranking factors. Want to know why? Google finds you trustworthy if your website is linked to other websites. Getting more backlinks to your site means that you will get higher ranks.

If your website does not have inbound links, it is better to create high-quality contents that meet customers' queries. By exchanging contents with bloggers, you will get more backlinks.

3. The Keywords Do Not Match Your Budget

Though you are implementing the latest SEO strategy, if the keywords that you try to target are a far bit too competitive, you will get limited results. You should be more selective in choosing the keywords you want to target. If you have a local business, you should target localized keywords.

4. The On-Page SEO Is Not In Order

No matter how much time you spend on off-page SEO tactics like link building and blogging, the On-Page plays an important role to get ranks. Various On-Page factors affect the SERPs as like content quality, images, and other multimedia contents, page titles and Meta tags, Formatting and giving headlines.

5. Your SEO Professional Does Not Know What They Are Doing

Most of the businesses do not have much time to run their SEO campaign, so they hire internet marketing company who perform the work. However, their services depend upon their expertise and skills. It can be possible that the SEO agent who is working for your business does not have enough knowledge and expertise.

These can be some of the reasons why your SEO strategy is not working in the right manner. For this, you should consult with your SEO professional and rectify all the issues.

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Thursday, September 19, 2019

Select The Best Form of Service Providers to Succeed In Your Business

Business in all forms needs promotion, marketing, and advertisement. The ways may be different, but the purpose is to reach the highest number of traffic. Turning the casual viewers into potential customers is the sole purpose of every trade. Till date in cases of offline business, the ways of promotion include advertisement through the print media like newspaper, leaflet, banners, posters etc. and the media like television, radio or mixing etc. After the introduction of the online form of business, the need for an online mode of marketing and promotion emerged at a high rate. The online marketing and promotion of the products or the services of any industry are many. The use of the social media platforms for the advertisement or the web pages on different search engines are part of the online form of business. For getting successful results in your online and offline business, choosing the proper company for Online Marketing/Promotion in Kolkata is crucial. Before choosing the right company, one thing must be cleared. The SEO must be there as a part of the online business plans along with the different forms of online advertising. An authentic and professionally skilled individual or company can provide you the best strategies that are useful in getting the desired success in the particular form of trade.

When the online business and marketing are on the go in this present day scenario, you cannot avoid SEO. SEO or Search Engine Optimization is the basics of search engine ranking. A proper SEO service can lift your web page in the top list and lack of it can downgrade your web page. Some accurate methods and algorithms are used by the SEO professionals for the top results in page rankings. That means the basic thing of getting high page ranking is to choose the appropriate Search Engine Optimization services. On searching for an SEO service provider, you can get a number of them.

So, how to choose a proper SEO Service provider?

You can choose a proper company by following the below-mentioned steps.

Choose some good portfolios of the companies.
Select some of them that match your budget and requirements.
Examine the programs they cover.
Assess their website thoroughly to get an overview about the company.
Check well about their experiences, as it matters a lot.
Look out the strategies they follow for the rank.
Opt for the one that takes immense care for the proper business website along with other features that is the key factor of getting the search engine rank.
After choosing the best SEO service in Kolkata and Online Marketing/Promotion in Kolkata you can be rest assured to get the following services:

It will help to increase the organic traffic to the website.
It will give better visibility throughout the web world.
Increases the page ranking of the website in search engines.
It is more beneficial than paid ads and also cheaper.
Genuine traffic is obtained by manual techniques.
Choose the service providers wisely and get the successful results.

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Wednesday, September 18, 2019

How SEO Can Help to Grow Your Business and Brand Value?

In this digital era, many businesses and brands are start thinking of SEO for their prospective business grows. Search engine optimization is the process that optimizes a website to generate large number of organic traffic from search engines like Google, Yahoo or Bing. A part from this SEO helps to build your brand awareness as mostly user find a website on first page of search engines.

Here, I am sharing 7 top most reasons that how SEO Can Help to Grow Your Business:
1. Increase Organic Traffic: Through Search Engine Optimization (SEO), If you success to maintain your niche keywords higher on search engines then you receive huge natural traffic to your website. You will be surprised after seeing a huge organic traffic on your website by reaching top position on search engine.

People have more trust on organic results compare than paid marketing or any social links. This means, if you invest in SEO and get better ranking position on search engine can brings more customers who are actively seeking your services or products on search engine.

2. Improve Brand Awareness: Obviously, more keywords ranks on first page or your website appear on the higher they rank, build your brand awareness and visibility. That's why small businesses owners who want to build good brand awareness of their business must invest in SEO. Search engines like Google has become a game changer of any business in the world.

3. Better Conversion Rates: SEO in internet marketing attracts users who are looking for your services or products online. The effort behind the more organic traffic and rank better on search engine helps to increase your conversion rates.

4. Cost Effective Marketing: SEO is always been most powerful and cost effective forms in digital marketing. Though, it is time expensive process, very effective and long time investment for consistent organic traffic. If you compare SEO cost with other online marketing campaign like Google PPC or Facebook Ads, SEO is less cheap and profitable.

5. Improve User Experience & Usability: For your business purpose you need to follow Google's algorithm as Google made it clear that website will be rewarded with higher rank when they find better overall user experience. If you are looking for Small Business SEO Services, you can ask them for website user experience. If you get positive user experience of your website through people, definitely it would great sign for any successful SEO campaign.

6. Highly Measurable: One of the greatest things on SEO is you can easily track your traffic amount, your audience and their behavior by the help of Google Analytics. In addition, you can leverage Google Webmaster (Google Search Console) to see driving traffic of the exact keywords for further SEO strategy.

7. People Do Research: Just keep it in your mind - go where your customers are. As per report, Google receive over 63,000 search per second and 5.6 billion searches per day. Now you can understand your customers are within those searches. So applying right SEO strategy you can grab your customer in Google searches. Here, SEO could be the great factor to change your business graph for a long time.

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Tuesday, September 17, 2019

How to Earn Extra Money as a Private Label SEO Reseller

Taking part in a private label program can be a simple way to earn additional income. It will help to have some knowledge about search engine optimization going in, but you do not have to be an expert on SEO to resell it. Many professional SEO providers have begun to make private label SEO programs available. When you pick a reputable company to work with they can help you with the process of getting started so that you can be as successful as possible. Many businesses are interested in using SEO services these days which gives resellers some great opportunities to make some money.

When you join an SEO reseller program you may also want to be selling additional services.

Services like web hosting and design are services that are very complimentary when you are selling private label SEO. What makes private label SEO so great is that even though you are selling services that are provided by another company, you still own your own company. Your job as an SEO reseller will be to find new clients that are interested in services to sign up with the SEO provider that you work with.

When you are doing private label SEO the clients that you find remain your own.

The SEO firm that you will work with will never contact your clients, all communications can go through you. Be sure that the SEO services provider that you choose to work with has a good reputation and uses ethical practices. They should provide you with contacts that you can easily reach if you have any questions. Sometimes you will have to answer client questions that you don't know the answers to and will want to be able to easily contact your firm to get answers quickly.

When you are working as a private label SEO reseller you have the freedom to price your own plans and packages.

Because you get SEO services done at a discounted rate from your partner SEO provider you can choose to resell their services at a higher cost with the difference being extra income for your business. Private label SEO resellers can make a great deal of money selling this very popular service. By working with an ethical SEO firm that has a great deal of experience offering SEO services your opportunities for success are limitless.

So how can you go about finding the perfect SEO service provider?

Take a look at some of their credentials online - both on their site or on consumer review sites, if possible. Are they providing client testimonials, complete with contact information so that you can more easily and more effectively verify their claims? If they won't put you in touch with either their current or former patrons, it's probably a sign that you should look elsewhere.

What do their contract terms and conditions say about your potential relationship? It's vital that, when you're considering signing on for an SEO reseller program, you inspect the fine print thoroughly, and be cautious of any hidden fees that might pop up and possibly surprise you in the future. No one likes a huge bill - especially when they can go through the entire invoice and note those services that have been applied and those that haven't.

Finally, consider the customization options within SEO reseller packages being offered. A lot of new SEO resellers in the game jump right into a program without taking note of how it will affect their business on a smaller scale. Compatibility is a huge issue, indeed, and one that you should unquestionably take into account when you choose to participate in a reseller option for the betterment of your company - and your clients' businesses and other efforts online, as well.

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Thursday, September 12, 2019

Efficient SEO Tips for Better Website Traffic

Have a specific niche

Your niche is what makes your business. What is your niche under a particular category? For example, if you're dealing with real estate business, your niche could be on traditional rental or short lets. The same thing applies to any category you choose to use. Discover your niche. After that, use keywords and phrases related to that particular niche. Add tags of relevant keywords to your site and watch as it gets higher rankings on Google.

Engaging content

The content of your site/blog is helping people understand some of your services. And hence, content shouldn't be underestimated. Write top-notch, engaging content for your audience and they will come around eventually. Don't forget to include keywords into your content, add tags and split your articles into different categories so they're easier to locate. And do not forget that the misuse of keywords in an article could have a negative impact on your rankings.

Keywords placement

The title of your article, its header and subheaders should have at least one keyword. This helps the search engines to immediately find your website when certain keywords are searched for.

Link building and references

When writing an article, there would be some times when you should insert links to other pages on your site. This is to give direction to your audience so they'd know where to find certain topics in your website.

When writing content, don't forget research. The thing is, most of the niches talked about today have already been written by others. So, when you research your content from other sources, don't forget your references. Write your references at the bottom of the page by inserting the links gotten from your source materials. Of course, you need to write the contents in your own words to avoid plagiarism.

While writing an article, if possible, include links to other sites as a 'go-to' place to learn more information or, if it is almost unrelated to your niche, for a call to action. And, if you can get other sites to include links to your sites in their content, this creates useful links. And this is an important step in SEO.

Regular posts

Just because you have written a few topics on your site, don't think that you could just fold your arms and let some miracle happen. No. The most rewarding thing in the business world is consistency. Don't stop pushing, don't stop writing. Have a regular schedule for your article posting, create time to write engaging and fresh new articles every now and then, and watch your efforts get rewarded.

Meta descriptions for every page

A well-written meta description increases the rate at which your page gets clicked. It doesn't help you with search engines, but rather it is for your audience. A well-written one will compel the audience to click on your links, and increases the website's traffic.

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