Organic Google SEO: November 2019

Tuesday, November 19, 2019

Steps to Become an SEO Expert

So, you want to become an SEO expert? No problem, in just a couple of minutes we'll teach you the basics of Search Engine Optimization. Is that all it takes to become an SEO expert? Yes, no, maybe ... let's not waste time and get to work. We'll answer that question once we reach the end of this page!

1. Learn the Google algorithm

Just learn the 200-or-so evaluation criteria that Google uses to determine each and every search result. What, you want a link to the list? Oh, we're sorry because that's a company secret. Fortunately, you don't even have to know them all, just mastering about ten important criteria will get your website rising to the top of the search results in no time. Scratch that, in some time because...

2. You'll have to be patient

Search Engine Optimization takes time. Some improvements are effective overnight, some could take months. If you don't have the time (or patience) for that you can always opt for SEA. That means Search Engine Advertising. You will pay an amount of your choice, choose your target audience and keywords, and bump your page to the number one spot immediately! Sure, this is a temporary solution but it will help you overcome that crucial first period.

3. Black hats are out of fashion

Are you a baseball cap type of person, or is a fedora more your style? Whatever works for you, but Black Hat SEO is definitely out of style. This is a type of optimization that crosses the line of "best SEO practices" and will get your site penalized. Google closes gaps in their algorithm on a daily basis and will force you to change tactics just as fast. Work within the guidelines and watch your site rise in the rankings.

4. Optimize, analyze and optimize further

Search engine optimization is a continuous battle for the number one spot. There's always a competitor lurking to take over your number one spot. That's alright, it forces you to stay alert and improve the quality of your website. Yes, that's one factor we haven't mentioned so far...

5. Quality is key

Sure, metadata, link building, keyword research, and mobile optimization can work wonders for your ranking, but nothing trumps quality. That means a fast loading page with rich media content, well-written articles, and information that your audience will appreciate. If you build a solid foundation based on quality design and content your page will surely rise in the search results. Stop focusing on the bots, pay more attention to your demographic. Robots don't buy stuff, real people do.

6. Look beyond the search engine

Sure, SEO is a nice buzzword but don't forget your social media strategy, on-page optimization and building a strong network that will get you leads and engagement beyond the confines of Google, Bing, and Yahoo! Search. The almighty Google is important, sure, but a sustainable (online) marketing strategy goes far beyond the search engine algorithm.

You are now an SEO expert!

Seriously, that's all it takes? As we've stated in the introduction; yes, no, maybe. Technically, anyone can call themselves an expert in search engine optimization, so that's a yes. But there's more information on this subject for any human to process, and the rules can change at a moment's notice. So that's a no. Then again, you don't need to learn ALL the tricks of the trade to reach that coveted first place in Google, so maybe? Long story short, if you're willing to invest a lot of time you too can become an SEO expert. And if you would rather take a shortcut, consider working with a bonafide search engine optimization professional with the required knowledge and expertise. And that's our final lesson for this page; you don't have to do it all by yourself. Share the workload, share ideas and share knowledge. That's how you will become an SEO expert!

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Monday, November 11, 2019

How to Get Your Business Seen on Google Search Results

We resort to Google search for every little thing. If people are looking for businesses they do not look into books anymore. Google is their best friend. This is the reason most businesses have an online presence. But just an online presence doesn't ensure that others will see your business. There's a proper process to get your business noticed. If you want your business to get noticed, you need to do something so that it ranks on the top on Google. Make the most of the best SEO services.

Here are some techniques that will help you get your business's website on the top.

You have to choose the right keywords Keywords play a crucial role in deciding the ranking of any page on Google. Choosing the right keywords is a personalized process. You need to think of the keywords depending on the kind of business. You need to do proper research before you decide the keywords. If your business has a physical as well as an online presence, it is suggested that you choose geographical keywords also. It is a challenging task to select the right keywords for an online business. Hire the best SEO services for the best outcomes.
You should have a local search strategy It is always better to start with a regional approach. Your search strategy should be focused on location. Local businesses can benefit a lot from this. Some of the most common tactics that you can use to get your business noticed are - use of geographic keywords at appropriate locations, get listed in the local business directories. People look on Google even for small businesses. Therefore, it makes sense to get your business listed in the local directories.

Focus on the quality of your content Google will rank your website on the top if it has quality and relevant content. The chances of your website getting noticed an increase in the quality of your content. Good content is one that adds value to the information of the customers. If the content posted by you is useful to the customers, your website will get more and more engagement.

Your content should also be readable. This includes using correct grammar and short and legible paragraphs. Also, you should use the right balance of advertisements and content on your website.

You should generate backlinks Your website should include useful backlinks. This means that an overload of backlinks can prove to be bad for your website. Avoid paid links and spams. Otherwise, Google can downgrade your ranking.

Make the right use of social media Social media platforms like Facebook, Twitter, and Instagram are an excellent means to backlink your website. Google is increasing the credibility of pages that have backlinks on social media. You need to develop a social media strategy for your business and integrate it into the overall promotions.

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Wednesday, November 6, 2019

Top 10 Local SEO Tips

1. Setup Google My Business

Setting up Google My Business gives you a common application to make Local Search Engine Optimization easier. The app connects you to maps, Google search, Insights, Google+, Analytics and Reviews in one interface. You can make changes that update all your Google services.

2. Join the Local Chamber of Commerce

The local Chamber of Commerce is a great way to network with other business owners. The main SEO value is that you'll be listed in your local COC's digital directory, increasing your chances of being found by local residents searching for the services you offer.

Chambers of Commerce are designed to help local businesses prosper, so you get a lot for a modest annual fee. You can attend Chamber events even if you aren't a member, but the benefits of membership make it advantageous to join.

3. Make Your NAP Consistent

NAP Consistency refers to your business name, address and phone number. Make sure your information is accurate across all digital platforms, directories and websites. This is likely to impact your local search results, so it's important to get it right.

4. Get Online Reviews

It's easy for clients to help you build up your reputation online. Consumers can leave reviews on Yelp!, the Better Business Bureau website and on Google. There are also industry-specific review sites that you may be able to nudge loyal clients to leave good reviews on.

If you're still having a hard time getting reviews, incentivize the requests. Offer discounts or free stuff to customers who leave a review. People will appreciate your effort.

5. Create Local Listing

Local SEO marketing can lead residents to your doorstep. However, you can also list your details in Google and make sure they can find you in organic searches. Want to know how to rank your local business in Bing, Google, and Apple Maps?

Set up your business in Google with the maximum amount of information:

Enter Your business name.
Enter Your address
Choose a category.
Enter Your Phone Number and include your website.
Verify Your Listing.
6. Optimize Content & Meta Tags for Local Keywords

Page title tags and meta descriptions are believed to still be relevant. Even if they aren't in the ranking algorithm, they influence whether a searcher clicks through to your page.

To optimize local SEO, make sure your page title tags include the city name you are targeting as well as your product or services.

7. Optimize Website to be Mobile Friendly, Secured (https), Fast

You may need to bring in a consultant to help you determine how to meet Google's mobile-first SEO ranking. If your website isn't mobile-friendly your ranking will suffer. You can measure the speed of your page through Google Chrome's built-in Developer Tools or WebPageTest.

HTTPS - Hypertext Transport Protocol Secure - provides more security than http: extensions.

8. Create Location-Specific Pages

Create local content. Google's algorithms take your local page content into account. Creating local content helps you maintain the interest of viewers and can improve your page ranking. Over 63% of smartphone users use location-based apps to find a particular kind of business near them. Geo-specific content helps them find you.

9. Blog About Local Events

Local SEO marketing can be as simple as blogging about local events on your site and social media. You can double your exposure by sponsoring a booth at a local nonprofit event, such as a 5k, to raise awareness for a cause while promoting your website and online presence.

10. Conduct Local Link Building

Local link building is an under-utilized resource. Not every website takes advantage of its location, but it can strengthen your link-building campaigns.

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