Organic Google SEO: April 2018

Monday, April 30, 2018

The Best SEO Software I Have Used So Far

I have more than 10 years of experience in digital marketing and used all kinds of SEO software. SEO is a process of researching, decision-making and implementing. The SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check how keywords are performing in the search engine. There is no end for SEO process, above-mentioned are the basic process. This article is about the best SEO software I have used so far to perform all SEO tasks.

Google Keyword Planner is the only tool I use for keyword researching. I believe that AdWords application can only collect the accurate data from the same company search engine. I am not blaming other keyword research tools, but the data that how many people searching on Google search engine can be accurately given only by Google. I know that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to run some paid campaign and get accurate data as this will help in both ways. There are no free keyword research tools only paid tools you have in the market. Rather than paying only for the keyword research run some AdWords and get the accurate data.

Semrush is my favorite SEO software when working with any task of SEO as it's capable of doing all tasks that required for SEO. Even though it can perform all tasks, I mostly suggest it for SEO audit. Basically, I do the audit on three levels. The first level is site audit to find the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The third level is accessibility audit is to check page loading speed and user experience. I always use the Semrush for site audit as it covers my first and second level of the audits perfectly. On overall site audit, it checks more than 200 checklists and it categorized into error, warning, and notes. This gives an idea which makes most effects on SEO. Individual page audit is the most powerful tool to use as it collects our competitor data and suggest us to optimize a page to target a keyword.

Lighthouse is a Chrome developer tool for SEO audit. You can get it when you click inspect by right-clicking on your page. My third level of SEO audit can be done with this free tool. It checks more than 200 checklists under categories like Performance, Progressive web app, Best practices, Accessibility, and SEO. You will be surprised at the results it gives you even it is free. The page speed check is included under Performance and it checks how you have used colors in your website. Additionally, it gives a checklist to check manually. This will help people who are new to SEO as they can learn from it.

Backlink research and backlink audit are the very important task of SEO. Even though it can be done using Semrush itself easily Ahref has more fresh data. I have heard that most SEO people recommend Ahref as it's a dedicated software for backlink research with fresh and accurate data.

Rank tracking is a very important task to know how our targeting keywords ranked in search engines. Google Webmaster Central and Analytics give search analytic data, but it's not live data and accurate. Using paid software to track keyword ranking is the best idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. Semrush and Ahref will cost you minimum 100 USD per month on average if you are capable of buying only one software for all tasks I suggest Semrush as it has all the tools for the complete SEO for a site.

There may be more advanced SEO software like Majestic for backlink research, but I decided to write which I mostly like and used, finally there is another software I have used for keyword position tracking is Rank Tank. These are the best SEO software I have used so far. I Hope this article will be helpful to SEO beginners.

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Sunday, April 29, 2018

8 SEO MISTAKES THAT ARE EATING YOUR RANKINGS

Your SEO Efforts Backfired? Here Are 8 Reasons:-

With my incessant twenty long years in the SEO industry, I can guess why your SEO strategy didn't work. Following are the 8 possible reasons:

1. You Have Chosen Wrong Keywords:-

Targeting wrong keywords in pages and posts could be disastrous for your search engine rankings. This is something that could sabotage your SEO strategy. Before even starting to do keyword research, you have to have a deep understanding of your audience and what they're looking for online. Have a look on these two keywords- "Gadgets for Sale" "Buy Gadgets, they are two different keywords that symbolize different user intent.

How To Fix?

For better and precise keywords research, I would suggest you to go with tools like Ahrefs to determine which keywords are worth targeting and which aren't. They will help you identify keywords, check / recheck keywords and evaluate the competition. It's recommended to keep the keyword metric checked multiple times to ensure that you're investing for the right keywords.

2. Your Website Lacks at Content Quality:-

There is no doubt about it. Poorly written and spammy content kills your website search rankings. A content piece is said to be of poor quality if it doesn't offer any value to the readers and vague in all its forms. Quality content poses multiple qualities. It's informative, accurate, insightful, analytical and unbiased.

If your content lacks at above qualities, it's compromised. Some of the instances of poor content include thin content, spun content and duplicate content etc.

Thin content:

Google's panda update was launched to tame websites with poor-quality content. A website is said to be the possession of thin content if it contains less content, high proportion of navigation/image/dynamic elements excessive blank pages and ad-stuffing. All these elements together hurt the overall user-experience.

Auto-generated content:

If your website is found having instances of automatically translated content, scraped content from Atom/RSS feeds or search results, your website could be punished under Google Panda. All the above content types are referred as auto-generated content.

Duplicate Content:

If a content piece appears on the Internet in more than one place, it's called duplicate content. They don't technically invite penalty, yet, impact search rankings.

Content with Keyword Stuffing:

Google flags 'Keyword Stuffing' if you randomly and repeatedly put your exact-match keywords within your content to manipulate search algorithms. Keyword stuffing hurts your content quality and rankings as well. Google has inbuilt algorithms and guidelines to track instances of keyword stuffing and punish the spammers who try to rank their website through this black hat method.

How To Fix?

Keep your content quality upright and intact. Use keywords moderately and at an extent so that the page readability should be intact. Avoid having to use spun or auto-generated content pages.

3. You didn't Work on Basic Hygiene:-

Gone are the days when your websites started ranking just because you included right keywords at the right place in your website content. Now the fight is getting fiercer. Not only the keywords, but page's Meta description and title tags will also have a significant impact on site SEO. Despite all your efforts, if your website rankings dipped, there might be a chance that you inadvertently left your Meta title and description un-optimized.

Meta Title and Description:

Meta Title and Description tells searchers what your content is all about. Even Google takes them into consideration to define what the rest of your content is going to explain. On the basis of that, Google presents your content to your appropriate audience. If you leave the site's Meta description and title unattended, you can miss a great search engine optimization opportunity.

Broken Links:

Too many broken links make your website cluttered. More the outgoing links your website contains more will be the chances of broken link starts to appear. If a website that you linked to, deletes the pages or make changes to it, broken links appear. If Google finds you in the possession of too many broken links, you're taken as one who doesn't keep his website updated, which Google doesn't like.

How to Fix?

Therefore, you need to regularly audit broken links to either fix them or remove them altogether. In order to get each of your website pages ranked on Google, you need to optimize the Meta title and description of the pages for the right keywords.

4. You Didn't Work on External / Internal Links:-

Linking, whether inbound or outbound impacts your page's search position. When site 'A' links to site 'B', it simply passes along link juice from one site to the other. More the external pages are linked to a page on your website, more valuable becomes your site in the eyes of the search engines.

Similarly, internal pages of your website too can pass some of their link juice along to another internal page within website. For instance, if you interlink your homepage with a product page, your homepage is lending some of its search engine trust factor to that product page. It helps you build the authority of some of the deeper pages on your site. Go with our link building services to fix that mess.

If you out rightly pour irrelevant links into your content, it will hurt your content quality. Moreover, if they're irrelevant to the content of the page they're on, they will kill your rankings.

How To Fix?

While linking pages internally or with external websites, make sure that the anchor text you're using should rightly align to the actual topic of the page that you're linking to.

5. Your Website Takes Ages to Load:-

Slow loading websites kill user experience, reduces user interest and give them a reason to switch over. Even Google takes note of the websites that loads slowly. Sometimes it hurts domain authority as well. The reason is pretty obvious. If your website takes longer to load, visitors are more likely to bounce off your website. And eventually, a spike in bounce rate leads to bad user experience and a serious dent on its overall authority. It's worth noting that even milliseconds are crucial when it comes to ranking on Google.

How To Fix?

Tools like GTMetrix helps you find your current website speed score. The tool offers a comprehensive statistics on your page speed metric with various factors that are hindering it. Following are a few tweaks that you can implement to boost the site speed.

Minimize HTTP Requests. ...
Reduce server response time. ...
Enable compression. ...
Enable browser caching. ...
Minify Resources. ...
Optimize images. ...
Optimize CSS Delivery. ...
Prioritize above-the-fold content
6. Your Website Images have Un-optimized Alt Tags:-

Images play a significant role in your SEO efforts. Though, marketers quite often forget to even consider it. If your images are optimized for SEO, users can find them when they search through the images tab.

Image optimization is a simple process. Just add alt text and a file title to each image on your website, and you're done. It would be better to include the targeted keywords in the 'Alt' and 'title' fields. It will help Google to rank you for the searches your target audience looks around.

7. Negative SEO:-

Your nearest competitors might go at any extent to destroy your search ranking and malign your online reputation. They use negative SEO as a tool to hit your website metrics badly. Technically, Negative SEO is a set of activities aimed at that competitors run to lower other competitor's rankings in search results. Some of the key activities performed in the negative SEO are building unnatural links, hacking the site and modifying its content.

Link forms:

Creating Link forms is the core of any negative SEO campaign. To hurt your search rankings, your competitors build links from a group of interconnected sites, or link farms using the same anchor text in most cases.

Scrapped Content:

To ruin your rankings, scrapers scrap and copy your content across other sites. In case a content piece is found to be duplicated across multiple sites, Google takes action against the stolen version of the content.

How to Fix?

To avoid the threat, use tools like Copyscape to find instances of duplication. You may report it to Google and can also request the webmasters to withdraw that scrapped content from the website.

Getting Your Site de-indexed:

If your competitor manages to make even a small change in robots.txt, it could wreak havoc on your entire SEO strategy. Just a disallow rule, and your website would be out of Google's index.

How to Fix?

Regular ranking checks will help you know if your site gets deindexed. If ranking drop happens across a big number of keywords, check the crawl stats in Google Search Console to check if it's due to penalty or de-indexation.

8. Your Backlinks Backfired:-

Incoming links could be integral and important to your SEO strategy if achieved moderately with a plan in place. If incoming links to your website can help your website rank better and become a brand, they can hit it badly too. While making backlinks keep the following in mind:

Avoid building too many links too fast. Go slow and steady.
Avoid using keyword anchor text links.
Don't direct all your links to your home page. Keep the links diversified across the website
Don't indulge in buying or exchanging links and never participate in any link scheme.
Conclusion:-

SEO takes time to showing results. If you think that a website, a few pages in it and a bunch of targeted keywords will altogether bring humongous traffic, better to take a break. SEO is a comprehensive process that always helps you gain big if you ensure that you're not making some big mistakes that could sabotage your overall strategy.

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Saturday, April 28, 2018

Points To Think In Getting The Service From A SEO Company In USA

Before Google come in to picture, Alta vista and Dog pile dominate the search engine world. Those days it was easy to rank in top places with repeating keywords over and over again on the web page. But later when the Google comes the whole thing got changed. Google Page rank is the way you see what and what are the pages who has come in to top. So the SEO specialist is responsible to prepare the page according to the standards which helps to improve the rank. Most of the search engine optimization company people in USA will explain you that you will reach the top in a second and that will help to increase your business but it's not the actual picture. Most of them are not be able to meet the basic requirements. So you need to be more careful in selecting a search engine optimization company for your business.

As the first step you need to search for SEO Company in USA in Google. And you will see the top most SEO firms come in. Select the first 10 and check. But of course they charge a huge sum of money. But they are good. If your company is still in the small stage you are unable to afford such an expense. So it is advisable to search and get the service of a small but reliable, hardworking SEO company in USA. Even you can check some reliable people from forums and groups too.

Some More Facts To Be Considered

Before all you need to fix your own budget. How much you can allocate for this SEO process. Then you start searching a reliable SEO specialist or a company in USA. There are certain ways how they charge from you. Some will charge for hours, some will charge for a flat rate per month, and some will ask a percentage from your revenue. Another point is SEO is a continuous program which you should ask from the company how they charge to maintain it as well. And once it's done check with them how much you will get in return and how the company will track the process. You need to get the reports from them and if they are unable to provide you the necessary reports that implies they are not doing the correct thing.

Another way you can check how reliable are they. Try is to get some details of the clients whom they have done work for. Don't try to get the references in their web site and check. You need to check how long they have taken to reach the expected level they have told and how reliable are they too. And the level of communication is up to the standard. After going through all these if you think you are unable to move with a SEO company or a freelancer then better you study the SEO process on your own and try to implement them. Sometimes it will be a productive effort. So give a try and see!

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Friday, April 27, 2018

Improving a Law Firm's Presence on The Web

With so many lawyers in your state and nationwide, how can you attract business to your law firm? One answer is to enhance your web presence. When someone does a Google or other engine search, you want your firm to appear on the first page and as near to the top of the list as possible.

SEO Can Help

You need a company that has experience in law firm SEO services. You need a company that will analyze your needs, become familiar with your areas of practice, know what your competitors are doing, and come up with a plan that can bring clients to your door.

Getting Started

The first step in a SEO campaign is to study your website. What are the strengths and weaknesses of your current website? Does it contain enough content? Can a potential client easily find and understand the pertinent information quickly?

SEO services help you to build your website with potential clients in mind. You may need to organize your areas of practice and make it easy for the user to focus in on an area. You may need to make descriptive headings or add pages for more detailed information.

SEO services eliminate from your website things that cause users to leave your site. Potential clients don't want to click on broken sites and be misdirected to irrelevant or outdated material. Once someone finds you and clicks on your site, you certainly don't want to lose a potential client.

Evaluating the Competition

You don't want to copy your competitors, but you need to know what they're doing to attract business or to gain web traffic. Does a competitor appear at the top of the page when you perform a google search for a particular area of the law? You can learn what does and doesn't work well by looking at the successes or failures of firms competing for the same clients.

Getting Traffic to Your Website

Improving your website is only half the battle. You have to drive potential clients to your site. SEO services can help you grow your web traffic. SEO services determine what keywords generate traffic to your website and what keywords strike the right chord with potential clients. Once you have great content on your website, you'll benefit from backlinks. Other sites will want to share your content.

Take advantage of law firm seo services. Many law firms and private practitioners are already gaining benefits from using SEO services, so you may already be behind the curve. Now is the time to improve your website, increase traffic to your site, and get more clients.

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Services Offered By The Top SEO Company S4G2

There are several advantages that a business receives when he or she gets in touch with the reputed SEO Company in Kolkata. A wide range of SEO services are offered by the company that is not only affordable but consumes less time too. Learn more about the SEO services offered by the company by going through the following points.

Keyword Research: - The search engine marketing services are initiated with identifying the keywords that are used by your targeted audiences when searching for the products and the services. It is a critical step of the optimization procedure. One has to reach the right audience in order to generate a high return on investment. The SEO Company can help in choosing the best keywords according to the search frequency and the relevance to the website. Targeting your campaign carefully from the beginning can lead to greater success.

Competitive Analysis: - The internet is now a highly competitive marketplace. There are several other companies that target your keywords and try to reach your potential customers. Scrutinizing the online strength and weakness of your competitors can reveal the opportunities for your business. The professional SEO team of the company takes an in-depth look at this competitive marketplace for the chosen keywords and help in developing the strategies for reaching the top and be there.

Link Building: - Building links from the other websites is a very intricate method. The SEO company employs a broad range of these methods for attracting the valuable links and the opportunities to help the business completely. Relevant and high-quality links are the most vital factors that determine how well the website can rank in the search engines. Building links needs a lot of time and patience.

Content Development or Copywriting: - The winning content strategy is highly important for getting online success. Search engines index fresh and unique contents. This means there are lots of SEO values for optimizing the web copy. However, the final content needs to be much more than just a paragraph for the search engines. Excellent copywriting will not only help in increasing the site rankings but also aids in transforming the visitors into paying customers. The writers of the top Digital Marketing Company in Kolkata produce unique and professional contents that deliver an optimized and clear marketing message to both the users and the search engines.

Press Release Optimization: - The newsworthy items spread with great speed over the internet. One can easily target the potential audiences who are interested in the message. Online press releases are efficient and affordable routes as compared to the traditional public relations. Online PRs add website optimization advantages by sending the traffic and links back to the website. The SEO company also helps in announcing the new developments in the company and make the most of the PR and the SEO benefits.

Local Search Optimization: - Local searches include the location modifier on the keyword and are used by the customers looking for a business in the same area. When these kinds of searches are performed, search engines are often found to pull a geographic map of the local business listings with the important contact and the directional information. The SEO Company helps in optimizing the local business listings for the geographically focused searches. The local advertising particularly targets the local consumers who are easily convinced to buy the products or the services. A good percentage of these customers will purchase the products or the services once they have found the locations.

Mobile SEO: - With the advancements and the recent improvements of the smartphones, mobile search engine usages are also increasing in terms of popularity. Mobile SEO optimization solicits a distinct strategy, which facilitates easy and quick viewing of the most vital information about the business.

Reporting or KPIs: - The SEO Company believes in being absolutely accountable to the clients. A detailed SEO report of the key performance indicators of the website is provided so that one can take a look at the improvements.
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