Sunday, April 15, 2018

The Meaning, Functions And Techniques of SEO

What is SEO (Search Engine Optimization) and how do SEO work and its function? The following will be explained on understanding, how to work, and the function of SEO itself. SEO is all about search engine optimization such as Google, yahoo, bing, and others from a website, be it a blog-shaped website, online store, news portal and other stuff. SEO can be said as part of search engine marketing. SEO can also be referred to as "copywriting", this is because most of the techniques used to promote a site in a search engine or search engine is to use writing as its basic content.

Below are explained 3 reasons why SEO techniques are needed:

a) Basically, SEO is a technique for designing and developing a website so that the web can rank top in search engine.

b) If the web is ranked the top in as Google, yahoo, bing etc, then the visitor traffic or visitor traffic from the web will experience an increase.

c) The Web is on the top of Google and web visitors experience an increase and its advantage is if the web is an online web store then it can increase sales of the online store. Furthermore, if the web is a blog or news portal then can boost the income of the web owner as a publisher.

In displaying the search results, SEO perform some of the activities or system algorithms that apply are as follows:

Crawling

Crawling or Crawling is a process of taking all the web pages linked to the website. This task is performed by software called crawler/spider or Google bot in the Google search engine.

Indexing

Indexing is the process of creating an index for all web pages that have been retrieved and stored into a search engine database. Basically, the indexing process is the identification of words and writings or descriptions that make the page fit in the search engine database with certain keywords.

Processing

When the Google receives a request from the user as an example by typing the keyword "SEO definition" in the search engine, the search engine performs the process by comparing the keyword "SEO definition" into the search request with its other pages from various websites that have been indexed .

Calculating Relevancy

In a single web page must have more than the number of keywords inputted , example on the keyword "SEO definition", so the search engine to do the process by calculating the relevance of each page that has been indexed for each keyword received.


Retrieving Result

The last step in the search engine system is to take highly relevant results from keywords that have been in the previous process and then display into the search engine results list in the browser.

Often renews dozens of algorithms related to relevance techniques in displaying search results. This is done so that the search results displayed really show the right results and in accordance with the keywords. Although the basic principle of the search system on search engines is the same, the differentiator is the relevancy algorithm used so as to cause search engine results between Google and Yahoo! slightly different.

Understanding SEO Copywriting

SEO Copywriting is a text-shaped writing technique that is displayed on a web page that aims to get the highest ranking in search engine results by targeting certain search terms. SEO copywriting usually optimizes the elements of other page content for search terms related to Title, Description, Keywords, and other alternate text.

Conceptually, there are two ways to optimize a website:

On-Page SEO

On-Page SEO is a technique for creating great and unique content, both in keyword selection, placing keywords in the right places, and giving appropriate titles for each page, etc.

Off-Page SEO

Off-Page SEO is a technique for building links, increasing the popularity of a link by embedding links from a website to another website or commonly known as backlinks.

Thus an explanation of the meaning and function of SEO in a website, for other techniques will be explained in the next article.

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