Sunday, January 27, 2019

3 Step SEO Strategy To Improve Online Branding

Search Engines continue advancing their algorithm in order to produce highly specific results, it's time for brand entrepreneurs to roll up their sleeves. Brands that are aiming at ROI from online branding and web marketing necessarily need to tailor their website in order to rank high on search engines.

It is more than a decade that online brands have embraced Search Engine Optimization(SEO), in order to achieve and maintain their high rank. In fact, SEO has become imperative when it comes to online branding.

Thus, to ensure terrific online branding of your business, Hansaa Digiventures SEO team sums up five trending SEO strategies that can improve your online exposure and thus, enhance the scope of your market and ROI.

Mobile Indexing

Considering the portability benefit, people prefer using their smartphones for online searches. This makes mobile indexing of your desktop website a must!

Now to do so, you cannot just crop a few pictures or delete some portions of your website content. For mobile indexing of your website, that impacts SEO and online branding, you can use the mobile plugins of your CMS Platform.

How to make your website mobile-friendly?

Responsive website design
High readability
Add Viewport Meta Tag
Quick access to contact information
Large button sizes
Include autocorrect=off in the HTML
Compress image and video sizes
Avoid using Flash
Feature Snippet

By definition, a featured snippet is a summarized answer to a user's query. Feature snippet is displayed on top of Google search results.

When your website appears at the Featured Snippet of Google, it implies Google is showing your website as the right response to the user's query.

What SEO strategy can get featured snippets for your website?

Add FAQ or question-answer pages
Frame in-depth content that answers search queries
Understand trending question patterns from social media
High-quality content with keywords
Concise and crisp content
Add attention seeking images
Follow the content pattern of your existing high ranking web pages
Local search optimization

Local search optimization is especially important for SMEs as they want to appear first when localities search for their kind of business. Entrepreneurs of Chinese restaurants of Vadodara would always want to rank first when users search 'best Chinese restaurant in Vadodara'. Thus, if your products and services particularly aimed at the local audience, it is important to optimize your website for local SEO.

How to optimize your website for local SEO?

Update your location on your homepage
Include your location in webpage title and meta description
Create multiple location pages (if you have more than one address)
Claim your GMB(https://www.google.com/business/) for free
NAP (Name, Address and Phone number) citations should appear on your site like GMB
Add your brand to local directories
Organize your business reviews on Google

Find S4G2 SEO Experts On Google Maps For Location Mentioned Below:

2.     SEO Expert Portugal
3.     SEO Expert Jaipur
4.     SEO Expert Delhi
6.     SEO Expert Miami
9.     SEO Expert Surat

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Friday, January 11, 2019

Top Benefits Of Ppc Company And Secrets Of Seo Company

The pay per click is such a tool which can dramatically increase the traffic of a website within a few hours. However when you are paying on pay per click, you need to choose the keywords carefully. If the keywords are not chosen properly then your money for the pay per click will be wasted and the site will become useless without any traffic. Hence it is the duty of the ppc company to design the ppc ads carefully to draw more traffic in the site and will make them visible in the search engine.

The ppc company will set up the ad within few hours, so that the money you spent for this can be immediately translated and thousands of visitors can click to ad and increase your company’s revenue. It is such a tool by which the advertisement process can be set up quickly while in SEO campaigns it will take months or years to come to the top. It will definitely help you to earn huge profits and great traffic.

The ppc company will choose the keywords, design campaigns and keep the campaign cost down thus giving more movement and yielding more revenues. These companies will also keep a track record of the periodical reports that will give you the knowledge that what the company is doing and what is the progress of all your campaigns. It will also be easily for you to transfer the management of these services of the companies in order to get fast results. It also includes the copyright, keyword research and analysis and the tracking process. These companies should have the experience of managing all the complexities of the internet marketing business.

Even if you are equipped with bundle of SEO knowledge you will still need the service of the ppc company in order to obtain a good ranking in the website. You need to understand the fact that the website needs to be optimized in all elements and needed to be maintained in a regular basis.


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Tuesday, January 8, 2019

3 Key Takeaways For SEO Success



There’s no doubting the fact that SEO remains an important tactic business should use in order to drive growth. As more people and organizations depend on the Internet for the products and services they need, businesses will have to invest heavily in terms of improving their online searchability.

Still, we will have to admit that while SEO may look easy, it truly isn't, especially for startups that want to compete for customers through their websites. It takes time, and given the fact that it’s a considerable investment to think of, you will have to make sure you use the right approaches that can help you improve your SEO campaign.




Let’s look at some of the things that should help you achieve success in SEO:

1. Use The Right Plugins
If you’re using WordPress as your main platform for hosting your website, you basically have various tools that can help you improve your SEO campaign. Plugins such as Yoast, for example, can help you optimize your blog posts for better searchability. Other than SEO, the plugin also provides suggestions on how you can make your content readable.
For Wix and other free-to-use website builders, you can definitely take advantage of the many SEO for free website tools available on the web. At any rate, it takes time to learn how to use these tools, but you will still be able to drive your goals once you have already learned the ropes.

2. Be Vigilant Of Algorithm Updates
Search algorithms: how do they work? Well, they work towards providing equal opportunities to everyone who wants to make it big on the Internet. Every year, Google rolls out new updates to its search algorithm, with increasingly stringent rules. In this sense, it’s important that you learn about these algorithms, identify any areas of opportunity, and issues you should keep to mind when recalibrating your SEO strategy.

Presently, Google is using a broad core algorithm update, which makes it harder for businesses to recover after they have dropped out of the search rankings. What’s more, the update puts greater emphasis on optimized content, which pushes businesses to be more aggressive along the lines of improving the quality of their blog articles and other content assets.

3. Focus On Getting The Right Team Members
You can’t achieve SEO success without having the right people handling your campaign. In this sense, it’s important that you focus on hiring people who actually have considerable experience in the field. For this, make sure you have a corps of content writers who can help you create valuable blog articles. You also need SEO specialists who can conduct keyword research.

At any rate, you’ll find that you have better chances of hiring the right people through freelancing platforms. Especially if you’re still a startup, you will have to keep your hiring costs down without sacrificing your search for the right talents. Once you have already set up your business from this first phase, you can then proceed to building an in-house team. For this, make sure that you prepare company SEO standards so that all your efforts are consistent throughout.

Find S4G2 SEO Servicess On Google Maps For Location Mentioned Below:
  1. SEO Services Singapore
  2. SEO Services Portugal
  3. SEO Services Jaipur
  4. SEO Services Delhi
  5. SEO Services Singapore
  6. SEO Services Miami
  7. SEO Services Los Angeles
  8.    SEO Expert Toronto
  9.    SEO Services Surat
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Sunday, January 6, 2019

What Factors Are Considered by Clients of Digital SEO Companies?

SEO keeps transforming the destinies of numerous businesses across the world today. It is a low cost process that has a dynamic impact on rankings, traffic, and sales. But what are the factors that are considered for helping businesses reap the benefits of search engine optimisation? How does it affect the efforts of SEO companies? Read on to find out.

The most important considerations of SEO that impact businesses are -

1. Target audience - Attracting and retaining target audiences is quite important if you intend to make a significant amount of sales. Hence, a brand should focus on identifying its target audience before opting for search engine optimisation solutions. Focussing on the right customer demographics can make a world of difference for your online business potential.

2. Costs of SEO - Affordability is another factor that has a direct impact in the sustainability and effectiveness of c. Business owners must realise that search optimisation is a long-term process that needs continual maintenance, and for that, the professionals handling campaigns have to be paid.

3. Current search algorithm preferences - Search engine algorithms change from time to time, impacting the ranks of all websites either positively or adversely. But SEO strategies that are up to date can be implemented to protect against the most recent Google, Bing or Yahoo updates. Optimising the content, structure and other aspects of a website are necessary tasks, to maintain a high rank.

4. Level of competition - Your business website might be using keywords that belong to a high, low or moderately competitive niche. If the level of competition is too high, a more proactive approach might be needed for SEO. The set of actions that are to be performed as part of an SEO strategy can also differ based on the level of existing competition.

5. Methods of competitors - Just as important as being aware of your closest competitors is knowing what they are doing. If a key rival is dominating the result pages for many keywords, it is important to analyse what they are doing. For this, you can rely on the expertise of SEO service professionals. If what you are doing is proving to be ineffective, why not follow strategies similar to your high ranking competitors?

6. Site responsiveness - If your website is not truly mobile responsive, it will have a negative impact on the overall rankings. You will simply lose a lot of valuable mobile platform traffic if your online resources are not responsive.

Business owners should make efforts to improve site responsiveness, and enhancing loading speeds. It will help you ensure better rankings and offer experiences for your customers.

The above-mentioned points highlight the things that are important from an SEO point of view.

Find S4G2 SEO Experts On Google Maps For Location Mentioned Below:

2.     SEO Expert Portugal
3.     SEO Expert Jaipur
4.     SEO Expert Delhi
6.     SEO Expert Miami
9.     SEO Expert Surat

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