Sunday, January 27, 2019

3 Step SEO Strategy To Improve Online Branding

Search Engines continue advancing their algorithm in order to produce highly specific results, it's time for brand entrepreneurs to roll up their sleeves. Brands that are aiming at ROI from online branding and web marketing necessarily need to tailor their website in order to rank high on search engines.

It is more than a decade that online brands have embraced Search Engine Optimization(SEO), in order to achieve and maintain their high rank. In fact, SEO has become imperative when it comes to online branding.

Thus, to ensure terrific online branding of your business, Hansaa Digiventures SEO team sums up five trending SEO strategies that can improve your online exposure and thus, enhance the scope of your market and ROI.

Mobile Indexing

Considering the portability benefit, people prefer using their smartphones for online searches. This makes mobile indexing of your desktop website a must!

Now to do so, you cannot just crop a few pictures or delete some portions of your website content. For mobile indexing of your website, that impacts SEO and online branding, you can use the mobile plugins of your CMS Platform.

How to make your website mobile-friendly?

Responsive website design
High readability
Add Viewport Meta Tag
Quick access to contact information
Large button sizes
Include autocorrect=off in the HTML
Compress image and video sizes
Avoid using Flash
Feature Snippet

By definition, a featured snippet is a summarized answer to a user's query. Feature snippet is displayed on top of Google search results.

When your website appears at the Featured Snippet of Google, it implies Google is showing your website as the right response to the user's query.

What SEO strategy can get featured snippets for your website?

Add FAQ or question-answer pages
Frame in-depth content that answers search queries
Understand trending question patterns from social media
High-quality content with keywords
Concise and crisp content
Add attention seeking images
Follow the content pattern of your existing high ranking web pages
Local search optimization

Local search optimization is especially important for SMEs as they want to appear first when localities search for their kind of business. Entrepreneurs of Chinese restaurants of Vadodara would always want to rank first when users search 'best Chinese restaurant in Vadodara'. Thus, if your products and services particularly aimed at the local audience, it is important to optimize your website for local SEO.

How to optimize your website for local SEO?

Update your location on your homepage
Include your location in webpage title and meta description
Create multiple location pages (if you have more than one address)
Claim your GMB(https://www.google.com/business/) for free
NAP (Name, Address and Phone number) citations should appear on your site like GMB
Add your brand to local directories
Organize your business reviews on Google

Find S4G2 SEO Experts On Google Maps For Location Mentioned Below:

2.     SEO Expert Portugal
3.     SEO Expert Jaipur
4.     SEO Expert Delhi
6.     SEO Expert Miami
9.     SEO Expert Surat

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