Organic Google SEO: 5 Effective Local SEO Strategies

Effective local SEO strategies

Google My Business: GMB is technically a directory, but it is important for local SEO. Having a page in this directory will help your business access information through the Google local network. Visit google.com/business/ to add your company to this directory and complete the verification process. Make sure your list is full, as potential customers will check it.

Headline and meta descriptions: this is a simple step in SEO. The length of the title tag is 50-60 characters, and the description - 160-200. Getting this right is an art, but there are a few rules you can follow. The text must be unique and compelling to ensure a high clickthrough rate. As you try to contact local customers, be sure to include the name of your city or city. Finally, focus on just one keyword and find it as close to the beginning as possible.

Local structured data markup: structured data markup allows you to add information about your company to the web site code that the search engines will orient to. This includes the services you offer, feedback collected, the products you sell, the location of your business, contact details and so on. Google actually prefers that you use structured data markup, as this makes it easier for them to work, and only 31.3% of websites use it. Thus, you can gain an advantage over competitors who are lagging behind in this area.

Online Reviews: 84% of people will trust an online review, rather than the personal recommendation of a friend or family member. In addition, 70% of people will leave a review when asked. For business, reviews are a big part of online marketing, and this affects local SEO. Use programs such as the Reputation Loop and Trust Pilot to actively receive feedback from your customers.

Online catalogs and quotes: an estimated 80% of all consumers conduct local search queries. Moreover, many companies have not yet indicated their data in a single business directory. Take the time to enter your business data into well-known directories such as Yelp, Merchant Circle and Citysearch, which may be useful. Make sure you avoid abbreviations, typos, or the wrong number. This will confuse Google and hurt your local SEO.

Case study: Sparks Law Firm

A criminal defense firm in downtown Fort Worth has hired Wired SEO services to conduct a local SEO campaign. The challenge was to take a place behind such highly competitive phrases as "law firm for criminal defense," and especially in areas around the central center of Fort Worth.

The strategy was to come up with questions that potential customers usually asked, and create content that could provide answers. In addition, a number of well-optimized profiles and directory listings were filled.

As a result, Sparks Law Firm ranked first in the Fort Worth area if you are looking for a criminal lawyer. The website, created as part of a local SEO campaign, is presented on local knowledge panels and in three Google Maps packages. In addition to local SEO traffic, the overall SEO of the site is strong, which leads to high levels of traffic, bringing a steady stream of new customers. This case study illustrates the fact that local SEO for lawyers is highly worth the effort.

Conclusion

As you can see, local SEO results can literally turn a start-up business into one of the main applicants in this area. The steps necessary to achieve the ratings have proven their effectiveness for countless enterprises, it's just a matter of their correct implementation.

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Monday, June 17, 2019

5 Effective Local SEO Strategies

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