Monday, July 1, 2019

What is The Importance of Colours in Digital Marketing

When it comes to branding of your company, logo plays a crucial role in it.
And the reason is it represents your business and work. And so for that designing of a logo using proper colours suitable to your business is important.

It reflects how you and your business is.
If you have designed your logo but stuck with colours here is a short article on colours about the meaning of colours in the logo. Because the logo is an important and vital part of your company and your brand and which makes a significant impact on a company's public perception. A logo is the biggest investment of a company and logo describes the company. So in logo designing along with the design of the logo colour plays an important role in designing a logo.

What does each colour mean?
Colours of the logo are One of the essential of conveying your logo's meaning. various graphic elements Are needed to be integrated to create an amazing and stunning logo for your business.
Colour can sway thinking, change actions, and cause reactions. It can give you dullness and excitement, it can give a boost to you or de-energize, it can irritate and it an soothe your eyes, raise your blood pressure or suppress your appetite. It holds an array of meaning that manifest in the natural world, different shades different meanings, millions of meanings you can write about colours. colours make a great influence on human psychology thus designers prefer incorporating it in their design.

Here is some basic colour meaning for you to understand and boost your proficiency as a logo.
But before that let's look out for the categories in colour to know more about them.
Colours are widely divided into two types

1) Warm colour
2)Cool colour
Both specify different meanings and different Importance.
Let's look one after one.
Warm colours

Warm colours include Red, orange and yellow. These colour specify in enthusiasm, energy, passion, and excitement. They evoke warmth as they remind us of Sun and blood. it introduces us about Love, passion, romance, intellect, caution, friendliness, warmth, innovation, creativity, thinking, and ideas.
Cool colours
Cool colours involve all natural colours which we can see in nature like green, blue, and purple. It itself describes its meaning that it is used for describing cooling or soothing property. They are not overpowering and tend to recede in space. Cool colours include green, blue and violet colour.
This was about the categories let's know a little better about colours in details.
Colour Green
The colour green is a symbol of continuous growth and lack of experience.
It is a status symbol for Money, Banking, ambition and wealth. The only reason we love Nature is it has an eye soothing effect on humans and healing effect both physically and emotionally. It is an ideal background for any kind of design because it is visible anywhere.
Colour Red
The red colour screams passion, energy, love, desires, and determination. it is as warm as blood and as intense as fire.
Scientifically red colour has the longest wavelength and so it is more intense and warmest of all colour schemes. Thatswhy many countries incorporate red colour in their flags. You can see People prefer writing "Buy Now" "Click here" in red colour because it is Go to colour. It seeks people attention and attracts quick than other colours fastly.
Color Yellow
Colour of sunshine, the colour of Merriness. Its all associated with sunshine and warmth, Boosts mental activity, make us cheerful, and generate muscles growth. It stands for freshness, positivity, happiness, and enthusiasm with enlightenment. It is an icon of honour loyalty and joy but on another side, it represents cowardice and deceit.
It is another attention seeker after red colour. if you want to bring peoples attraction use this colour. but not too much it makes people distracted and impatient. So it is best to use a yellow colour in a balanced way.
The colour of sky and ocean, the blue colour also represents the meaning of depth, trust, loyalty, sincerity, wisdom confidence, stability, faith, heaven.
It is embedded with positivity and bringing peace. It inspires to be loyal, to be sincere, to be confident and intelligent.
it can bring a dramatic effect to your logo while if you will use faint blue in your logo it will reflect the confidence with patience or peace.
Colour Violet
violet colour a perfect blend of red and blue colour, blend of properties of red colour and blue colour so it is often regarded as sacred delicates and precious. Combining wisdom and power with sensitivity and humility, violet can achieve a lot for those less fortunate. The colour purple is specifically associated with royalty and the nobility, creating an impression of luxury, wealth and extravagance. Purple has power.
Colour black and white
the most important thing to be noticed is advertising started with black and white only. because these colours are versatile and they can go with every colour.
White colour often represents innocence, purity and new beginnings where black represents sophistication, luxury, confidence, and strength.
It can lead to a focus on the abstract and essentials.
Designing a logo and choosing a colour for it is the most essential when it comes to building a brand.


To attract the customers it is necessary to build the design and select colours considering every aspect.
Above tips are for creating your logo and it will help you out in choosing the colour to your business logo.
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