Thursday, February 27, 2020

How Can An SEO Audit Help Improve Your Rankings?


Each SEO company has its own steps involved with optimizing a client’s website, but there are a few shared factors that you should look at. One factor that S4G2 always performs when ranking a client's website is an SEO audit.

In fact, this is generally one of the very first things that we do. The audit provides a thorough SEO analysis of your website, including factors about both your on-page and off-page ranking elements. This gives us a better idea of where your website is in terms of SEO at the moment, and equip us with the knowledge to proceed with strategies that will boost your rankings.


What Is An SEO Audit?

A basic understanding of what an SEO audit is can help you better understand the importance of this step when choosing SEO services from a company. The audit is a report that describes the status of specific ranking factors that Google looks at when deciding the most appropriate position for your website in its search results.
The audit contains a lot of valuable information. This includes an analysis of on-page optimization, PageSpeed score, and other on-page factors that Google looks at. The audit also offers an overview of off-page factors that should be considered too.

How S4G2 Uses A SEO Audit To Improve Your Website’s Rankings

S4G2 starts with an SEO audit. This gives us a view of what needs to be done to start increasing your website's Google rankings.
We start with the on-page ranking factors of the SEO audit. This may include speeding up the loading time of your website or changing the structure, so it better adapts to mobile devices.
We also consider external rankings factors. We consider any existing backlinks that may negatively affect your rankings. Then we look for new opportunities to help us improve your website’s backlink portfolio.


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