Organic Google SEO: What Are Some Content Marketing Hacks to Get Higher Traffic?

Sometime or other, you might have come across posts that are greyed out in blog feeds? These are referred to as "Padlock Posts" by the industry insiders. Basically, these are regular blog posts that can be accessed only by the email subscribers of those blogs. When a user clocks on any of these posts, they are promoted for their email address by a small popup message. This might still be in a nascent stage, but appears to be yielding good results.

Use cuts to make your videos roll smoother

Nobody likes to watch videos that seem to go on and on, and more and more users are looking at the time duration of videos before clicking on them. That means you have to make your videos finish very fast. Until now, you might have been releasing videos with just a couple of cuts to make them look natural? Now cut out your pauses and speech disfluencies, and see how faster the videos finish! Cut out everything that slow your videos down, and you can optimize audience retention for your video content.

Update posts and release again

You can use the Animalz Revive Tool which uses Google Analytics to find out which posts witness the largest drop in traffic. You can update those old posts and just relaunch the same to make it look like a fresh post to your audience and the web crawlers, and witness a 2 - 3 times increase in your organic traffic. Learn more about finding the best SEO services expert at this website.

Empathy means the capacity to understand and share others' feelings. When you introduce that into content marketing, it means you have to put the needs of your audience first before giving your brand message to them. When you do that successfully, you can address an issue and also go deeper to access their emotions and perspectives and connect with them at a deeper level. Here are some easy ways to make your content marketing more special with empathy.

Create a marketing persona

You need to execute psychographic mapping of each member of your target audience, so as to know who they actually are. This can be done by asking some questions to them about their life, dreams, goals etc. The better you can understand them, the more easily you can detect marketing opportunities. It is a good idea to create various marketing personas for yourself, based on which you may develop your content strategies.

Create ideas upon personas

You have to create some rough ideas on the basis of the personas that you have created. Use the resources and tools available at your disposal to refine the same ideas, so that you can develop relevant and meaningful content to target customers with. Try to know the search queries of users on lookup engines such as Google check other industry publications and look at events calendars.

Spend more time knowing your customers

When it comes to empathetic content marketing, you have to follow a "customer-first" approach at all times. Reduce the time that you spend in delivering brand messages and increase the time that you think about and listen to your target audience. Occasionally, you can request them to download your e-book or sign up for your newsletter. But your focus should be on creating compelling and attractive content to your customers, and knowing about them as much as possible. Visit this website if you are interested in hiring a local SEO expert.

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Sunday, May 3, 2020

What Are Some Content Marketing Hacks to Get Higher Traffic?

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