Nowadays a lot of companies are spending money and putting their efforts into content marketing techniques. Actually, it is the key to successful digital marketing technique. But is it possible to gain attention of people through this marketing if you don't have something unique to say? How will get clicks on your ads if they don't have some interesting message? Who will open and read your email if they are boring? And most importantly how traffic will be generated for your website if the content you provided is not good enough to be ranked high?
So it is quite clear that content is the most important factor in any digital marketing technique and companies put a lot of efforts to make their content as best as possible. But imagine if despite how much effort you put, your content doesn't produce results you expect it would?
There are some mistakes many companies make which acts as a barrier between the successes that can be achieved through the content. Following are some of those oversights and practices that result in many hurdles in content marketing success.
Keyword-stuffing
Keyword strategy is considered as number one technique in achieving SEO success. Keyword stuffing is something in which you try to put as many keywords targeted as possible related to your content in a single blog. It was used as a shortcut to rank your page as number one.
But now search engines are becoming smarter and it is just a piece of cake for them to recognize content that is keyword-stuffed. When they find the keyword-stuffed content they sometimes ignore it or in worse cases penalize it. So a content that is stuffed with keywords is impossible to be ranked well for the keywords it targeted.
There is a solution for every problem and for this; the very easy solution is to use keywords only where they are needed. Your blogs shouldn't look like that it was written by a machine. Write your blogs like a human and add keywords where they look appropriate.
Slow load timing of your content
Imagine if you were a user what would you choose; a page that loads faster or a page that loads slower? Obviously, you would go for the fast loading page. Almost every user prefers that the website he is going to see loads fast. Slow loading causes frustration for the people. Google tries to provide the best experience to its users so the time of page loading is a factor counted in the ranking of websites. Increased bounce rates and reduced conversion rates are the bad effects caused by slow loading of pages. Google doesn't want it, users, to experience any difficulty while surfing so it ranks those websites low which fail in providing good loading times.
If you want to be ranked well in organic search results then page speed is something you should put your attention to.
Bad links
In the content marketing, quality links are something that is very beneficial to the success of your website. They have a very strong impact on the organic ranking of your content. While good quality links advantages your content, spammy or low-quality links drop the ranking of your content to an extreme level.
There are two categories of links that you must avoid at any cost:
Junk links: the links that are provided willingly or generated from a legal source come under this category. Some examples of these links include links on comment and message board, blog network links, link exchanges and directory links.
Paid links: links that are bought in exchange for money. They are strictly prohibited by Google and they are penalized in the past by many search engines.
Using any of these types is a total waste of time and money. They can also cause serious legal problems for your website. Stay as far away as possible from anything that appears to be a spam. In order to build legal high-quality links, spend time in creating excellent content and strong relationships.
No proper optimization for mobile
Cell phones have become a major source of surfing through the internet. You can never fully achieve your goal in content marketing if your content is not optimized for cell phones.
If your content was not designed to function on mobile don't worry, following are some of the techniques you can follow to optimize the content perfectly for mobile phones.
Fonts: if the font is not proper users would have to scroll horizontally or pinch to see the content. Make your text readable and large so that it can be easily viewed from the cell phone.
Scrolling: users prefer scrolling over clicking. Instead of clicking through a lot of pages allow users to scroll vertically through pages.
Video compatibility: make video players responsive and ensure that all videos can be easily played on mobile devices.
Large buttons: buttons should be large so that users can clearly see them even on cell phones.
Headlines: headlines should be short so that they can fit on the smaller screen like cellphones also.
Non-unique content
In order to make your content successful, you must ensure that it is unique. There are many things that make any content non-unique. Plagiarism is the most common thing that drops the value of your website. Most people think that only copying content and pasting it somewhere else is plagiarism. This term is quite vast. Slightly changing an article so it looks different also comes under plagiarism. This is one of the major factors that result in dropping of the website's rank.
There are some article-spinning tools available on the internet. You may fool people with it but you can't fool Google. Spun content is quite recognizable. So in order to achieve success, your content must be hundred percent unique and interesting.
No proper support for the content
Bad links are not beneficial for your content but that doesn't mean you shouldn't focus on building links altogether. You will have to attract high-quality link from legal sources in order to rank your website well. You can achieve this goal if you support your content with the help of marketing channels.
Your job doesn't finish when you create some good quality. If you want to gain more traffic in less time, then promoting your content is something that is necessary to do. You will have to make it visible to the audience you created it for. This can be done by sharing your content through ads on social media, sending emails to the targeted groups, and sponsoring your content.
If you invest in the creation of the content you would definitely want to see some positive results. So it is necessary to focus on the mistakes so that they may be avoided in order to achieve better outcomes.
So it is quite clear that content is the most important factor in any digital marketing technique and companies put a lot of efforts to make their content as best as possible. But imagine if despite how much effort you put, your content doesn't produce results you expect it would?
There are some mistakes many companies make which acts as a barrier between the successes that can be achieved through the content. Following are some of those oversights and practices that result in many hurdles in content marketing success.
Keyword-stuffing
Keyword strategy is considered as number one technique in achieving SEO success. Keyword stuffing is something in which you try to put as many keywords targeted as possible related to your content in a single blog. It was used as a shortcut to rank your page as number one.
But now search engines are becoming smarter and it is just a piece of cake for them to recognize content that is keyword-stuffed. When they find the keyword-stuffed content they sometimes ignore it or in worse cases penalize it. So a content that is stuffed with keywords is impossible to be ranked well for the keywords it targeted.
There is a solution for every problem and for this; the very easy solution is to use keywords only where they are needed. Your blogs shouldn't look like that it was written by a machine. Write your blogs like a human and add keywords where they look appropriate.
Slow load timing of your content
Imagine if you were a user what would you choose; a page that loads faster or a page that loads slower? Obviously, you would go for the fast loading page. Almost every user prefers that the website he is going to see loads fast. Slow loading causes frustration for the people. Google tries to provide the best experience to its users so the time of page loading is a factor counted in the ranking of websites. Increased bounce rates and reduced conversion rates are the bad effects caused by slow loading of pages. Google doesn't want it, users, to experience any difficulty while surfing so it ranks those websites low which fail in providing good loading times.
If you want to be ranked well in organic search results then page speed is something you should put your attention to.
Bad links
In the content marketing, quality links are something that is very beneficial to the success of your website. They have a very strong impact on the organic ranking of your content. While good quality links advantages your content, spammy or low-quality links drop the ranking of your content to an extreme level.
There are two categories of links that you must avoid at any cost:
Junk links: the links that are provided willingly or generated from a legal source come under this category. Some examples of these links include links on comment and message board, blog network links, link exchanges and directory links.
Paid links: links that are bought in exchange for money. They are strictly prohibited by Google and they are penalized in the past by many search engines.
Using any of these types is a total waste of time and money. They can also cause serious legal problems for your website. Stay as far away as possible from anything that appears to be a spam. In order to build legal high-quality links, spend time in creating excellent content and strong relationships.
No proper optimization for mobile
Cell phones have become a major source of surfing through the internet. You can never fully achieve your goal in content marketing if your content is not optimized for cell phones.
If your content was not designed to function on mobile don't worry, following are some of the techniques you can follow to optimize the content perfectly for mobile phones.
Fonts: if the font is not proper users would have to scroll horizontally or pinch to see the content. Make your text readable and large so that it can be easily viewed from the cell phone.
Scrolling: users prefer scrolling over clicking. Instead of clicking through a lot of pages allow users to scroll vertically through pages.
Video compatibility: make video players responsive and ensure that all videos can be easily played on mobile devices.
Large buttons: buttons should be large so that users can clearly see them even on cell phones.
Headlines: headlines should be short so that they can fit on the smaller screen like cellphones also.
Non-unique content
In order to make your content successful, you must ensure that it is unique. There are many things that make any content non-unique. Plagiarism is the most common thing that drops the value of your website. Most people think that only copying content and pasting it somewhere else is plagiarism. This term is quite vast. Slightly changing an article so it looks different also comes under plagiarism. This is one of the major factors that result in dropping of the website's rank.
There are some article-spinning tools available on the internet. You may fool people with it but you can't fool Google. Spun content is quite recognizable. So in order to achieve success, your content must be hundred percent unique and interesting.
No proper support for the content
Bad links are not beneficial for your content but that doesn't mean you shouldn't focus on building links altogether. You will have to attract high-quality link from legal sources in order to rank your website well. You can achieve this goal if you support your content with the help of marketing channels.
Your job doesn't finish when you create some good quality. If you want to gain more traffic in less time, then promoting your content is something that is necessary to do. You will have to make it visible to the audience you created it for. This can be done by sharing your content through ads on social media, sending emails to the targeted groups, and sponsoring your content.
If you invest in the creation of the content you would definitely want to see some positive results. So it is necessary to focus on the mistakes so that they may be avoided in order to achieve better outcomes.
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Thanks for sharing this great article..Its really nice and useful for us.Website Designing Company Bangalore | Web Development Company Bangalore
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