Wednesday, April 18, 2018

Importance of Content and Meta Tags in SEO

Online marketing has taken over the marketing industry considering that this is where most people spend their time. The fact that even mobile devices are largely used to browse the internet means that a huge number of people do access the internet on a daily basis hence brands that have an online presence have a higher chance of being more visible compared to those that don't. However, visibility is of no value if you as a brand do not pass a compelling message to your targeted audience to make you stand out from the competition.

The content you upload or post on your website and your social media channels is of utmost importance. Content that is optimized for search engines will rank you highly in search results, but then you also need to have the right content to push your traffic into sales. It can determine your interaction with your readers and the kind of marketing impact you have on your targeted audiences. But why exactly does content matter in SEO?

It bridges you to your customers

Content is what speaks directly to the customers on your behalf. Unlike face to face interactions where it is easy for customers to verify details regarding your brand, you completely rely on the content you post to offer all necessary details and convince the customers enough to trust in what you are offering. Without proper content, your traffic will not be valuable and will instead move to the next available brand offering the same products.

It remains accessible

This is especially compared to ads that come at particular scheduled times. Content unlike such ads can be accessed by your customers at any given time, hence it can bring value when the customers are ready to buy. Many brands have included blogs on their website so it is easy for their readers to find whatever information they could be looking for increasing chances of them buying from you. As long as your marketing strategy is on point, you can be sure your content will fetch you good value.

It answers pressing questions

Sometimes all that customers need to know is how to do certain things or where to find certain this. When you are able to offer them the answers to their most pressing questions via the right content, you gain their trust and credibility which pays off in the end. Apart from just letting them in on your business and what you are involved in, you can add relevant information to answer questions related to whatever field you are in. With such kind of content you also stand a chance to take your search engine rankings even higher.

It sells

Your content is your most effective sales pitch. This will especially pass if you accompany it with high quality, relevant photos and even videos that are related to the kind of business you do. The fact is that people tend to trust more in things they have seen or things they know how to operate and this is what content will do on your behalf.


- Optimize Your Website For Search Engines With These Different Meta Tags

Meta Tags are the snippet of texts that let the search engine understand the main objective of the particular web page. It lets them understand what your page is all about, so, it indexes it properly and increases its ranking. In simple words, you can say Meta Tags are the one that provides information about your web page to the web spiders, which make it easier for them to crawl your website, for better ranking. These are very much important in SEO and here are some different and most important types of Meta Tags that are must for the better optimization of your website. So, let's dig into them, to understand better.

Title Tag: It is basically the main title of your page, which showed up in the search results. It has to be unique and relevant to the description written in the context. It should be clear enough to justify your objective and actions to the search engines and readers to make them understand your web page better. Google normally displays only 50-60 characters of a title tag and you have to keep this limit in mind while creating them.

Description Tag: It is not a rocket science, but just a short description of your page that helps the Google understand your offerings. The suggested Meta Description character limit is 160 including spaces. Make sure the description you create should contain one important long-tail keyword.

Robots Meta Tag: These are pieces of code that provide crawlers instruction how to index your web page or website. One should learn about all their codes including "Index, Follow", "No Index, No Follow", to use them at the right place. If you don't have the technical knowledge, there is nothing bad in hiring an expert to help you out.

ALT Text: It is used in the images to help the Google understand what your image is all about. This makes your images accessible to both people as well as the search engines.

Header Tag: Last but not in the list is header tag, which is used to structure your page in headings and subheading. It improves the presentation of your web page and drives web spiders and humans both to it.
These are a few Meta Tags, which are more than just important in SEO. And in an order to obtain better results from them, you should hire a professional SEO Company that provides the assistance you require for improving the search ranking of your website.


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