Saturday, April 21, 2018

S4G2 = A Good example for SEO Business

SEO or Search Engine Optimization is a technique used to get top ranking in search engines like Google. But before we understand what is SEO let us first know what Digital Marketing is all about.

What is digital marketing?
Digital marketing is the current trending medium through which an organization can reach to their prospective customers through their website and improve their sales revenue.
Need for digital marketing
Digital marketing is the best way to reach to the prospective customers and draw them towards their business.
Millions of people are using the Internet to search for things they need. Digital marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website appears at the top of the search results.
But how is that possible? Yes, it is. There are certain digital marketing strategies through which a business or organization can bring their website on top in Google.
Today let us see one such strategy which is nothing but SEO.
What is SEO or Search Engine Optimization?
SEO is very simple technique that can be used by any business or organization to bring their website in a higher ranking position when an organic search is done by the prospective customers by using relevant words of the organization's products, and making that website visible to the customers, so as to bring the proper traffic to their website.
For a good product or service, this automatically results in increased conversions and sales and ensures business growth and success.
SEO can further be classified as On-Page SEO and Off-Page SEO.
What is On-Page SEO?

It is a way of optimizing or correcting the different areas of your website in such a way that your website gets a higher rank in search engines like Google. The main areas in a website which can be optimized are:
Title, Meta description, Meta Tags, Page URL structure, Bolded keywords, Header Tags, Alt Tag Text, Internal links, Content quality, Keyword density, Social sharing,
What is Off-Page SEO?
It is a process of increasing traffic to your website by getting links from other websites. Some of the ways through which you can get links from other website are:
Web directories, Article Submission in other popular and relevant websites, Guest Posting, Press Release, Slide share, Blog commenting.
A good example for On-Page and Off-Page SEO would be:
Let us assume you have a small provisional store with limited products for sale. To improve your business now you have renovated your shop into a departmental store with 2 floors (adding more web pages and creating internal links), installed neon boards and attractive displays (adding images and videos), introduced more new products for sales (new contents and blogs) etc. This is on page seo.
To make your customers know that you have now renovated your shop into a departmental store and to invite new customers, you distribute pamphlets to people outside. This is off page seo.
As digital marketing has become more popular these days, every organization has their own website and there is a heavy competition in online marketing. Search Engine optimization plays an important role in the world of digital marketing. And there is an increasing demand for SEO professionals who can deal well versed with online marketing.
Find S4G2 SEO Experts On Google Maps For Location Mentioned Below:
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