Wednesday, June 6, 2018

Are You Guilty of Black-hat SEO ?

Not everyone is aware of or has even heard of Search Engine Optimisation (SEO), yet it is a hugely fundamental part of digital marketing North East. Having a good-looking and smoothly-functioning website is one thing, but getting it noticed is another. And that's where SEO comes in. Essentially, it is the practice of improving your website's rankings on search engines. So, to successfully carry out SEO, you must have thorough knowledge of the way search engines work. If you aren't so sure what this entails, just remember not to practice black-hat SEO. Black-hat SEO stems from the phrase white hat vs. black hat SEO - it is simple to understand once you have read the following.

White hat SEO refers to the approved and preferred tactics of search engines and experts of North East SEO. The people who adopt these methods are practicing correctly, all the while sharing valuable knowledge of what works best.

However, black hat types make use of unethical, sometimes illegal and usually outdated techniques. The reason for this is to trick search engines, such as Google, who will soon realise their ways and penalise them for their bad practice. So, which hat are you? To help remove these blurred lines, the below should help you identify which you practise in SEO Middlesbrough.

One of the biggest methods of those using black hat SEO is duplicate content. To most who are unaware, this method seems harmless as it only requires copying and pasting your own content. However, this is very damaging to your ranking if search engines catch on. Luckily, getting away with this isn't easy anymore, as search engines have become more intelligent.

For digital marketing North East and when it comes to keywords, there are a few ways black hats take advantage. One of the oldest methods is keyword stuffing, which involves overuse of keywords within content. This isn't used as much nowadays, as it is obvious and causes users to have a poor experience. Most who even have basic SEO Middlesbrough knowledge will understand this is a ridiculous way to gain rank. Additionally, in modern North East SEO, using unrelated keywords is an unknown area as semantic variations are crucial now. An approved white hat method is using closely related keywords to help Google recognise your content's type, which is something SEO specialists aim for now.

One other thing you needn't bother following is using article-spinning methods. Digital marketing North East avoid this; however, this technical method is still used by some black hats. It helps to get around the duplicate content issue, by using software which rearranges the order of content and it still making sense. Its classification as black hat is due to it not providing users with new content. So, it's wise to avoid this otherwise your website will lose value.

Selling links is surprisingly still used within black hat North East SEO. When lazy marketeers use this technique, it involves buying links to help rank their website. It is an easy method, and it doesn't involve worrying about good content. However, carrying it out isn't worth the risk, as you will likely get caught and suffer the consequences.

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