Tuesday, July 10, 2018

Why Right Storytelling is Very Important For Digital Marketing?

Storytelling

From the dawn of human existence, storytelling has become an art form. It has survived the test of time even after the rise of technology. Technologies always have posed as a risk to storytelling but in the process have increased its creativity and innovation.

Marketing is actually about storytelling. But most agencies don't incorporate storytelling when they promote their business. Today's the best digital marketing services in USA combine the storytelling and automation with the inbound marketing strategy to capture the heart of buyers by nurturing and educating them. They emotionally attach their buyers with compelling storytelling around any brand.

Recent Platforms for Storytelling

Technology is part of storytelling since the time of radio and then television. It became important to project romance, adventure and many more aspects of life through the storytelling. The advent of marketing also started in the form of digital advertisement from then. A powerful storytelling in the advertisement started to emotionally grab the attention of potential buyers.

The concept of powerful storytelling has become an integral part of the creative advertising process for social media and marketing strategies. Facebook, Instagram and Snapchat help marketers to tell their stories to their audiences. With a healthy contacts lists, email can be a good platform to tell stories related to the business. There is no doubt TV is most important and it requires a distinct narrative power.

Why Follow a Storytelling Framework?

Every buyer need to feel connected with the story and it's only possible if the story has a character with whom the buyers can resonate emotionally. But if the character is a hero of the story then the potential buyers feel the emotional connection as the hero shows the buyers how they perfectly fit with brand's story.

It's very important to remember that every buyer who is actively searching for a product or a service either needs that particular product or service for themselves or for someone close to his or her. When the story of the product or service reaches their heart or if they can identify themselves with the protagonist of the advertisement story, you find your customers from the readers.

How Marketing Agencies Tell a Branded Story with Technology

Marketing agencies share the stories of their clients effectively with their target audiences through some automation process or manually.

The stories must be such that not only these will just attract a customer once but will attract him or her in many stages of the buyer's journey. Right stories with the right messaging of a brand nurture the potential customers precisely until they purchase the service or the product for their own benefit.

Every step a potential customer makes can be traceable and digital marketers are able to do so, depending upon the steps these would-be buyers take after receiving a certain message of a brand. It roughly determines what the customer's needs are and presents him or her or her to the desired area. A branded storytelling along with these messages creates a better visual in the potential buyers mind.

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