How many times have you visited a website to check a product prior to purchasing it? How many times have you made a purchase of a product you liked using the Internet?
If this is your purchasing behaviour, you are not alone as almost every other person behaves in the same way.
With the uptake of the Internet, many people prefer using the Internet to find our more on products, especially when it comes to deciding whether they should even buy it. Doing things online has also become advantageous for many who live a fast-paced lifestyle.
Knowing this, we can come to conclude that having a website today is a must in every business. The downside comes with the reality that now, the Internet is swarming with a lot of business websites, and cut-through is almost impossible for the average small business.
Even social media accounts, like Facebook, must regulate the adverts shown in people's timelines. As a solution to this, we need to turn to Search Engine Optimisation (SEO).
Understanding SEO
Commonly addressed as SEO, this is a strategy you can use to ensure that you are able to gain organic traffic for your websites. It is called organic traffic because you did not shell out any resource in monetary form to gain such traffic.
Many online marketers assign importance to this type of traffic because this can greatly help increase your business leads in the long run. Aside from that, many observed that organic traffic also helps in growing your sales.
There are several kinds of SEO strategies you can try out for your business and although you can do it yourself, it is still advisable to seek professional help. This is to ensure that the steps you are doing are the proper ones that deliver results (considering that SEO is highly detail oriented and requires several steps).
As a matter of fact, there are affordable SEO companies who offer ways for you rise amid all these business websites. Earning the top three ranking spots or even just ranking at page one on Search Engine Results Pages (SERP) is vital because according to Android Authority, 60 per cent of organic traffic will go directly to websites on these rankings. Just think about the prospects it could bring to your business when you rank on the top three spots.
However, the tricky part about SEO is it is not just a 'one time' and 'do one thing' strategy. This takes a lot of time and involves several aspects.
Keyword
The first important factor you need to identify is your keywords (or key phrases). These are the words the people commonly use when searching on any search engines, such as Google and Bing.
When you use the right and relevant keywords, you are helping Google (or any search engine) position or include your website on the result pages.
However, the key tip to remember is not to load your page with a ton of keywords just for the sake of indexing, instead, you should incorporate keywords in your writing naturally.
Backlinks
The process of building backlinks is one of the oldest SEO tactics in the book and yet it is something that solidified its status and importance in SEO. Backlinking still stands despite the search engines constantly changing their algorithms.
For you to do proper backlinking, you need to produce fresh and sound content. Afterward, you would need to share this with other websites that are related to yours. If you have created meaningful and useful content for their audiences than they will share on your behalf and endorse your business.
To understand it better, it is like networking done on the Internet. The more you can connect with other websites (including mentions on social media platforms) the bigger your opportunity will be to establish your reputation online.
In the online world, having a strong reputation is a huge plus for your business because many people can be easily swayed into purchasing or being a patron of a business with positive feedback and strong connections.
Social Media Platforms
From backlinks, we go to the social media platforms. Although, yes, Facebook has recently enforced a stricter content on Facebook ads, it would still be important to use social media and connect it to your website.
Social media is a helpful tool for you to connect with your audience. With so many people having different social media accounts, you should take this as an opportunity to reach these people.
Each social media platform serves a certain purpose and has different types of audiences (for example, most Instagram users are relatively younger than that of Facebook subscribers). You need to understand each platform for you to post accordingly.
Website Content
When it comes to SEO, there is also a need to check the content of your website. This is done through an SEO Audit where an expert will run a system check on your website to point out any missing information that could be a factor as to why you are having low website visits.
The following are the common reasons why some websites do not generate as much business leads as others.
Meta Descriptions
Often thought of last, meta descriptions can highly affect your ranking. This is the summary of your website users find first on search engines. Not only will this serve as some sort of introduction for your website, this also helps in boosting your website ranking.
Alt Tags
Alt Tags, on the other hand, are the detailed text description of the photos located on your website. This will help the search engines identify what sort of images are on there.
Image Size
If the images on your website are too big in regards to file size, this affects how a page loads. Make sure you resize your images so your website does not take too long to load, as many users will tend to press the back or close button when this happens.
URL
The URL is the user's portal to your website. You need to make sure your website only responds to one URL, meaning it could not be accessed from other URLs (unless a redirect is implemented).
This is because when you have multiple URLs, the traffic for your website is disbursed and you will not be able to trace the visitors of your website properly.
Although these 'hacks' are not the quickest ways to generate leads (since, as mentioned, SEO is a long-term process), your patience will be rewarded over time. If done right and by the proper people, this process can hasten and be quicker for your business to achieve results.
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If this is your purchasing behaviour, you are not alone as almost every other person behaves in the same way.
With the uptake of the Internet, many people prefer using the Internet to find our more on products, especially when it comes to deciding whether they should even buy it. Doing things online has also become advantageous for many who live a fast-paced lifestyle.
Knowing this, we can come to conclude that having a website today is a must in every business. The downside comes with the reality that now, the Internet is swarming with a lot of business websites, and cut-through is almost impossible for the average small business.
Even social media accounts, like Facebook, must regulate the adverts shown in people's timelines. As a solution to this, we need to turn to Search Engine Optimisation (SEO).
Understanding SEO
Commonly addressed as SEO, this is a strategy you can use to ensure that you are able to gain organic traffic for your websites. It is called organic traffic because you did not shell out any resource in monetary form to gain such traffic.
Many online marketers assign importance to this type of traffic because this can greatly help increase your business leads in the long run. Aside from that, many observed that organic traffic also helps in growing your sales.
There are several kinds of SEO strategies you can try out for your business and although you can do it yourself, it is still advisable to seek professional help. This is to ensure that the steps you are doing are the proper ones that deliver results (considering that SEO is highly detail oriented and requires several steps).
As a matter of fact, there are affordable SEO companies who offer ways for you rise amid all these business websites. Earning the top three ranking spots or even just ranking at page one on Search Engine Results Pages (SERP) is vital because according to Android Authority, 60 per cent of organic traffic will go directly to websites on these rankings. Just think about the prospects it could bring to your business when you rank on the top three spots.
However, the tricky part about SEO is it is not just a 'one time' and 'do one thing' strategy. This takes a lot of time and involves several aspects.
Keyword
The first important factor you need to identify is your keywords (or key phrases). These are the words the people commonly use when searching on any search engines, such as Google and Bing.
When you use the right and relevant keywords, you are helping Google (or any search engine) position or include your website on the result pages.
However, the key tip to remember is not to load your page with a ton of keywords just for the sake of indexing, instead, you should incorporate keywords in your writing naturally.
Backlinks
The process of building backlinks is one of the oldest SEO tactics in the book and yet it is something that solidified its status and importance in SEO. Backlinking still stands despite the search engines constantly changing their algorithms.
For you to do proper backlinking, you need to produce fresh and sound content. Afterward, you would need to share this with other websites that are related to yours. If you have created meaningful and useful content for their audiences than they will share on your behalf and endorse your business.
To understand it better, it is like networking done on the Internet. The more you can connect with other websites (including mentions on social media platforms) the bigger your opportunity will be to establish your reputation online.
In the online world, having a strong reputation is a huge plus for your business because many people can be easily swayed into purchasing or being a patron of a business with positive feedback and strong connections.
Social Media Platforms
From backlinks, we go to the social media platforms. Although, yes, Facebook has recently enforced a stricter content on Facebook ads, it would still be important to use social media and connect it to your website.
Social media is a helpful tool for you to connect with your audience. With so many people having different social media accounts, you should take this as an opportunity to reach these people.
Each social media platform serves a certain purpose and has different types of audiences (for example, most Instagram users are relatively younger than that of Facebook subscribers). You need to understand each platform for you to post accordingly.
Website Content
When it comes to SEO, there is also a need to check the content of your website. This is done through an SEO Audit where an expert will run a system check on your website to point out any missing information that could be a factor as to why you are having low website visits.
The following are the common reasons why some websites do not generate as much business leads as others.
Meta Descriptions
Often thought of last, meta descriptions can highly affect your ranking. This is the summary of your website users find first on search engines. Not only will this serve as some sort of introduction for your website, this also helps in boosting your website ranking.
Alt Tags
Alt Tags, on the other hand, are the detailed text description of the photos located on your website. This will help the search engines identify what sort of images are on there.
Image Size
If the images on your website are too big in regards to file size, this affects how a page loads. Make sure you resize your images so your website does not take too long to load, as many users will tend to press the back or close button when this happens.
URL
The URL is the user's portal to your website. You need to make sure your website only responds to one URL, meaning it could not be accessed from other URLs (unless a redirect is implemented).
This is because when you have multiple URLs, the traffic for your website is disbursed and you will not be able to trace the visitors of your website properly.
Although these 'hacks' are not the quickest ways to generate leads (since, as mentioned, SEO is a long-term process), your patience will be rewarded over time. If done right and by the proper people, this process can hasten and be quicker for your business to achieve results.
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