Thursday, August 16, 2018

SERP Clicks The Difference Between Reality & Fantasy

 Consider a scenario. You have hired one of the best branding companies in Pune to conduct online campaigns and one of the strategies is pay-per-click (PPC). But you are not getting the right clicks. You have invested some money, but the right clicks and potential customers are not coming through. Well, here is what you can do to get results through digital marketing efforts you are putting.

First, you need to get acquainted with what SERP is. The technical term for the search term is 'keyword', while it is known as 'query' in layman's terms. Once a user searches something, the page shows a combination of paid and organic links. The algorithms show links that are the most relevant to the search terms.

So, what's really happening to your campaigns?

As users are getting acquainted with what is happening in the world of digital marketing, they avoid clicking on the sponsored links. This may be the vital reason why your campaign is not working. Here are some of the facts to support this.

    Only 10% of the users click on the paid ads, which implies 90% of the users click on the links listed below
    Only 1% of users navigate the second page of the search results on the search engine.
    33% of the user visits the first organic link appeared on the SERP.

This implies that users skip sponsored links and prefer organic links. So, it is of utmost importance to get on the first page.

Pay-per-click (PPC) marketing is still relevant.

Here are some of the facts that state that PPC campaigns are relevant in the marketing campaigns based on search engine optimization (SEO) and content marketing:

    Users clicking on the paid links are 50% more likely to buy from the website.
    PPC advertising is advantageous on a local level.
    Brand awareness rises 80% through search ads.

Key Strategy:

Invest in the following three aspects are essential for getting most of the digital marketing.

    Content -

Offering the high-quality content on the website would attract visitors and help in creating a specific brand identity. Content strategy does not involve only textual information. It also involves designs, videos, presentation, and creative. Content strategy has become a silent salesman which will help in making the brand well-known and adding value to the business.

    SEO -

Search engine optimization (SEO) is gaining traction as people are more inclined to click on organic links as compared to paid links. Taking help of marketing and branding companies to optimize the search engine ranking would lead in getting on the first page of search results. Though it takes time and patience, SEO would give benefits that paid campaigns cannot.

    PPC -

PPC campaigns can be conducted based on the location and target audience. A professional marketing and branding agency can help you in implementing a right strategy to get right clicks and help business growth.

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