Organic Google SEO: SEO Trends That Are Set to Dominate 2019

Search engine optimisation continues to be one of the chief online marketing approaches for literally thousands of businesses globally. Yet the landscape of SEO is still dynamic and outcomes can change with even a slight search engine algorithm update. Like every year, 2019 is also set to experience several dominant search engine optimisation trends. Take a look below.

Search engine optimisation trends that will rule 2019
1. High on-page speed - Having a slow-loading website is definitely a pitfall that must be avoided by business owners who are targeting better ranking. Leading search engines factor-in a page's loading speed while ascertaining its eligibility as a top ranker. Moreover, since most users are now connected through 4G Internet, they can get really impatient with slow websites. Today, business owners must ensure that their websites load equally fast on all mobile and desktop devices.

2. Having SSL is the only option - Most users tend to trust business websites that have SSL (Secure Sockets Layer) protection. Most search engine operators have recognised this SEO trend, and now tend to highlight websites that have valid SSL security. Any leading search engine optimisation consultant today is likely to point out a lack of SSL to its clients, before proceeding with any other SEO step.

3. Visual content becomes more important - Relying just on text content will put a dent in your website's online promotional efforts. By now, video, infographics, images and photographs have become mediums too important to brush aside. Video, in particular, can help your brand thrive on search engine result pages, and draw in an unprecedented amount of engagement. A good measure in 2019 would be having a find balance between informational and promotion video, text and imagery.

4. The rise and rise of mobile-first indexing - Mobile-first indexing has been important since the past year, or even longer. But now it has turned into a mainstay within most effective SEO strategies. Google has realised how most potential customers now view products and make purchases on their smartphones. Brands that put mobile first will witness an upswing in their rankings and traffic flow.

5. Laying focus on voice search is essential - Numerous smartphone users today prefer to search the Internet by talking into their microphone instead of typing in a query. Due to their fast-paced lives and convenient voice-search features, this is now a prevailing reality. Hence, adopting an SEO strategy that focuses on voice search optimisation can be an intelligent step. Keywords are usually more conversational, and users also tend to search for services that are 'near' to their current location.

Following these SEO trends will help businesses achieve better business results online in 2019. Approaching an experienced SEO agency can help in capitalising on them.

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