Wednesday, April 29, 2020

Do You Know What Search Engine Optimization Is?


SEO is a way to increase traffic on website. It is used to increase your ranking among search results in search engines like Google, Yahoo, Bing etc. the person who can conduct SEO is known as search engine optimizer.

One of the aspects of search engine optimization is that it allows you to attract organic traffic instead of paid traffic which occurs when users are directed to your site by clicking on ads. There are several search engines out there but since the majority of the people use Google, SEO services is more focused on Google.

How does Search Engine Optimization work?
People don't think a lot about the search results they get when they search for something. Nobody thinks why Google has come up with these particular results for them. That process is quite technical of course, but let us get down to basics and see how it works.

Search engines like Google discover content that they should show in search results. Google does this by using a 'crawler', which is an automated software that consistently explores the web. It follows links and looks for webpages to provide accurate results. Once they get what they need, they begin to analyse the site and the quality of the content published on the site. So when a user searches using a keyword Google starts to use a complicated algorithm to rank the various sites that match the keyword.

·       You might wonder: How does Google rank these websites?
·       The decisive factors for Google include the keyword used by the users.
·       If the domain is trustworthy
·       The quality of the website
·       The quality of the content the site publishes (comprehension, length and information)
·       How quickly the site loads
·       How do you get the Google crawler to notice you?
·       The Google bot or the crawler will search the web continuously for the websites that users search for so how can you make sure that it notices your website?

1. Your site has to be SEO friendly

Your website should be easy to locate and the content has to accurate and of good quality for the crawler to take notice of your website. In terms of technical aspects, your site needs to have a good domain name, good code, and internal link structure.


2. Keywords

It is not just about getting traffic to your site; users need to come to your site and buy what you are selling so you need any and every user to reach but specific targets that are looking for what you are selling. Keywords help with that. Targeting keywords is important because you have to be in sync with what the audience is looking for. When you are able to identify the keywords that your audience is looking for you will be able to get a better ranking with Google.

3. Creating content and promoting it

Getting high ranking is great but that should not be the goal. Your goal should be to hold the rankings. You have to create content that caters to the audience, it has to be exactly what they need. It has to have depth and well written at the same time easy to comprehend. You are not done after creating the content, you need to promote it. Google crawler looks for how much your site is linked with other sites and whether users find it useful.

4. The types of content you can publish to improve traffic and the quality of your website:

Articles
Blogs
E-books
Whitepapers
Tutorials
The Content relating to social media
How to guides
Videos
Infographics and other visual content

Now that you have learnt how Search engine optimization works you can improve your site quality and its rankings with search engines like Google, Yahoo, Bing etc. it is a step by step process, do not expect your rankings as soon as you apply SEO it is slow and a sure process. Just make sure the content on your site is relevant to the audience you are trying to target.

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