Wednesday, April 8, 2020

How to Build Trust And Drive Conversions With SEO-focused Brand Messages

There is that one aspect about content writing that is rarely discussed which is about writing on-brand content not only connects well to the target audience but is highly SEO-friendly too. When these two factors are achieved during content writing, you can expect a higher conversion rate which is one of the primary goals why content is written.

Whether you are a content marketing company in Mumbai writing for a client or for yourself, through this article, you will get information about why this on-brand content is a valuable factor and tips on how to create great content for it.



How is branding connected to SEO copywriting?
As a brand, a trustworthy connection with the audience is extremely important and through SEO-focused content writing, you can establish your brand as an authority in your industry. Merely writing to meet search engine norms or writing with the target audience in mind isn't enough, the key lies is managing and achieving to do both. This needs a lot of creative and out- of-the-box thinking which will lead you to a truly balanced output.

Merely adding keywords to content isn't the right method of sharing your ideas with your audience as focusing on keyword density can be distracting for a content writer. One definite method of being SEO-friendly is to share content that is informative, accurate and high on quality. Post doing this, you will only have to check the traffic and competition for those terms to ensure you are the right track.

Since your Brand message is a strong component of SEO content, it plays a crucial role in how you write, the action you want from your audience, the audience profile etc. Surprisingly, this part is often ignored by SEO experts and copywriters, thus leading to diluted content without the right focus.

How to figure out your brand message that is audience-specific
As a business owner, the last thing that you want is flat and generic marketing and website copy which isn't only boring but is actually unable to connect the audience with what the business is about. This has a direct and rather telling impact on a potential clients' understanding of the actual value your website can provide. Your audience has to see the connection of the product/services to their lives and how it can help them, or they will notconvert into a customer. As a provider of Social Media marketing services in Mumbai, the following introspection will help you to create the brand message of your business, so go ahead and ask yourself these questions:

1. How different is your product or service from others in the market?
You should define all that your product is able to offer and how it differentiates you from your competition. Although the basic profile of your product may be similar, there must be that one X factor that will make your brand stand out. If yours is a service, you could highlight the fact that you ensure complete customer satisfaction or money is refunded, and if it is a food item, you could drive home the point that ingredients are locally sourced or direct from farmers. Offer something unique that the audience can relate to which the competition does not offer.


2. What value do you offer to your customers?
Beyond the normal value your services offer, think about how your customer benefits from it in a deeper sense. If you are a digital agency, maybe it is the convenience of being able to access various essential services under one roof that draws your customers to you or the confidence your brand projects is could be your USP.

3. Is there a specific style that you target audience likes?
It is best not to blindly follow market leaders and their strategy since what works for one brand may not apply to yours. Look at the content from the customer's view point and what appeals to them than what you like as an individual.

Test different versions of the same copy if you are unsure which the right content is for your kind of audience. You can gauge the effectiveness by circulating them and collating the audience response to narrow down to your brand message.

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