Saturday, November 24, 2018

Old SEO Tactics That Every Digital Marketing Company Should Retire

A Digital Marketing Agency is incomplete without SEO. It is considered as a backbone of the company. Out of all the services provided by the company, SEO comes at the very top. Its role in the company can not be ignored. Brands realize this fact and aggressively desire these services. If we talk about these ,then they are a vast topic in itself. Digital is a field which evolves rapidly. There are new updates every now and then and to keep with the contemporaries, you need to embrace those changes. It may be hard to accept but there are some old tactics still used by every Digital Marketing Agency. Instead of ignoring the fact, there is need of dumping them in bin and starting afresh.

Some of the very common ones are mentioned below -

AdWords planner based Keyword search
One of the common practices in a Digital Marketing Agency is searching Keywords with the help of AdWords planner. Frankly, the technique is fossil. The basic problem while using keywords arise in many keywords getting left behind. It hides so many of them which it considers irrelevant. Critical metrics such as difficulty and click-through rate percentage are not to be seen there.

The solution is in the form of replacing it with clickstream data-driven tool with difficulty and Click Through Rate percentage. If the budget allows, then tools such as Ahrefs, SEMrush etc are better suited.

Subdomains for SERP domination
This is one tactic that may be tough to admit but definitely used by a Digital Marketing Agency. Everyone wants to be the part of the first page of the Google Search but are not able to do that. The use of Subdomains was preferred in the past if you wanted to dominate the search results. But it doesn't work anymore. Now, Google prioritize multiple subpages in a single SERP and that too from a single domain.

The way out is by replacing this methods with the help of barnacle SEO and subfolder hosted content. If you want to rank multiple times in the same SERP, you don't have to put your content on a different subdomain.

Focusing on top rankings over other traffic driven techniques
Everyone likes to be on the top of the rankings. But the technique of focusing only on being on top is now passe. Almost every Digital Marketing Agency is obsessed over it but should be rubbished at the first go. Search engine result pages are biasing the click-through rate and the value of being number is not the same.

This problem is solved by the use of snippets and long-tail targeting. Snippet may not come in top or even number two, three but the click-through rate is pretty neat.

Aggressive use of keyword placement in certain tags
Exorbitant amount of time and energy is invested to make sure that H1 and H2 tags contain keywords. A Digital Marketing Agency should also focus on the relevant topics, words and phrases that are associated with any given topic.

Instead of focusing just on keyword placement, related keywords and topics should also be given preference. They are often correlated to the improvement in the ranking in a big way.

The above mentioned techniques have become extinct. As far as the output is considered, incorporating new and modern techniques in place of these will yield high result.

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