Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.
There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:
Site Evaluation Guide
Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.
Tools in Figuring out Keywords
What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.
Backlinks to Website
Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.
Cost Structure
A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn't ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.
The Timeline
Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.
An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don't give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.
SEO Technique
What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.
An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google's indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.
Providing Targeted Traffic
Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.
You don't want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.
Transparent Deliverables
A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what's being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.
Reporting
A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.
Performance Guarantee
Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.
These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don't pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.
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It's funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I'm not writing this article to intentionally malign any SEO company.
It's just that there are several negative publicity written and published about offshore SEOs which are not true. What's worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent!
It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on various factors.
Why SEO Companies in the US, UK, Canada and Australia Outsource SEO Offshore
Apparently, cost is the main reason why outsourcing SEO is a popular strategy even for SEO companies. It costs twice as much to keep an American SEO than when you hire a Filipino SEO specialist to do the same job. Both countries have different cost of living, which explains the disparity in income but both SEOs are expected to do the same work and achieve the same result - top placements on the major search engines.
Competition has driven SEO businesses in the US, UK, Canada and Australia to outsource offshore. With the way the global economy is doing right now, it's not surprising that economic retrenchment has become a top priority for companies all over the world. Consequently, price or cost was catapulted as the main consideration when companies decide which outsourcing company to choose. Moreover, outsourcing companies cut-back on their expenses and explore their options for a cheaper business operation. Outsourcing offshore seems to be the only viable solution so they could keep up with the competition. Their competitors are already outsourcing, some if not all of their operations, to gain cost advantage so why shouldn't they?
I really don't have a problem with SEOs outsourcing SEO services offshore. Although they are more of an SEO reseller than an SEO company, they are still helpful in the operations of SEOs offshore because they provide them with additional jobs. What is not right is for them to destroy the reputation of SEO businesses offshore to create a mentality that they are the better option and that offshore SEO companies are a bunch of thugs.
Rocky John Tayaban is a seasoned blogger with over 7 years experience in search engine optimization (SEO) and online marketing. Currently, he manages his team of senior SEOs through his founded company - SEOQuickRank.com. Rocky and his team provide SEO services to companies from the US, United Kingdom, Australia, Canada, New Zealand and Ireland.
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When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I like to refer to as a "leprechaun repellent" guarantee. In other words, it's a guarantee that is easily attainable - if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a "special relationship" that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.
What follows is a partial list of some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.
Questionable Guarantees
The "Leprechaun Repellent" Keyphrases Guarantee
Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal?
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won't send you quality traffic. They likely won't send you any traffic at all. It's important to note that the phrase "leprechaun repellent" is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. "Leprechaun repellent" practitioners will embrace them - it allows them to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three major search engines at present - Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.
The "Company Name" Guarantee
There is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the "leprechaun repellent" flavor of guaranteed SEO, offers no real value. Sure, if your company name is "Acme," it may actually be competitive - but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.
The Pay-Per-Click Guarantee
Some SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the "paid" or "sponsored" results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like "custom pools" might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the "sponsored" results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.
The "Submit Your Site to 50,000 Search Engines" Guarantee
There are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of "guaranteed SEO," and it is basically a scam that preys on ignorance.
Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual "spider-based" search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.
This "solution" offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines - or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly - they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.
Meaningful Guarantees
Given the preponderance of "guaranteed SEO" that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor. However, this is not the case. If you note the examples above, they are primarily involved in specifics - top positions, a certain number of submissions, a certain number of engines. However, good SEO companies, understanding that they have no control over individual results, should be confident enough in the results of their work in aggregate and in the safety of the methodologies that they use to offer guaranteed SEO that lives up to its promise.
The Custom Guarantee
In very rare cases, certain skilled, experienced SEO companies will be able to develop for you a custom guarantee derived from the analysis of your current traffic data, the competitiveness of your industry, and the status of your site. You will ideally be offered this type of specialized guarantee from the beginning of your dealings with an SEO firm because it ensures that you will be achieving targeted, meaningful results based on your specific situation, rather than on generalities that could apply to any business in any industry. Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know how to weather the algorithm shifts and understand that there is more than one popular search engine. Such a firm will be confident enough to create and back a custom guarantee for you.
The Targeted Traffic Guarantee
SEO companies dedicated to showing value to their clients will take a baseline reading of current search engine traffic at the outset of a campaign. While, as previously mentioned, SEO companies do not hold sway over search engine results, they should at least be confident enough in their overall skills to promise that their clients will see an increase in targeted search engine traffic based on popular phrases relevant to the business. If the firm offering this type of guaranteed SEO charges on a monthly basis, any month of the engagement where traffic for targeted phrases does not, at a minimum, exceed the baseline should not be charged. After all, you are paying on a monthly basis to protect and improve your positions. While major algorithm shifts that make results on individual results unstable can and do happen, they rarely happen on all engines at once. You should feel confident that the firm you are paying has a very vested interest in making sure it adapts to the changing nature of search engine algorithms, and few things inspire such confidence as knowing that it will not get paid otherwise. If your prospective firm is unwilling to at least guarantee that it will send increased traffic to your website from targeted phrases, every month, it may be time to look elsewhere.
The "White Hat" Guarantee
SEO companies are commonly broken up into two camps - "white hats" (practitioners who remain solidly within the search engine's stated terms of service) and "black hats" (practitioners who work to unravel the latest search engine algorithms and base their optimization techniques largely on technology, regardless of the engine's terms of service). Both approaches are legitimate - after all, there is nothing illegal about exploiting a technical loophole for results. However, black hat SEO companies put their clients at risk of penalization or even outright banishment from the major engines. Getting back in can be a long process, and sometimes it is not possible at all. If you are concerned about potential penalization, get a guarantee from your firm that they adhere to the stated terms of service of all major search engines. If you can (and this is rare), get a guarantee that your site will not be penalized through any action of the SEO firm. This is harder for a company to offer, since the major engines frequently update their terms of service, and techniques that are acceptable today can be deemed unacceptable tomorrow. However, a confident firm that always errs on the side of caution when optimizing client websites will offer this type of guaranteed SEO services, since it will not use techniques that have a potential for penalization in the future.
Abusing the Metaphor (Beating a Dead Leprechaun)
Guarantees have been around for at least as long as leprechauns have been hoarding breakfast cereal and starring in bad horror films. So have guarantees that are essentially meaningless but sound respectable. A good guarantee should not only appeal to the base emotion of a potential purchaser, but it should also afford some real protection that the purchase he or she is making will provide meaningful results. Many of the most popular types of guaranteed SEO do not, and that's a shame. The industry already has a questionable reputation due to "leprechaun repellent" practitioners - make sure you don't go chasing their rainbow. After all, it's your pot of gold they are after.
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It is essential for a business of any scale to undertake a digital marketing campaign. With smartphone users growing by the hundreds of thousands per day, having your respective website and a presence in all populated digital networks is essential to grow your leads and create conversions.
Search engine optimization (SEO) is an essential aspect of digital marketing. The use of voice-recognition software in smartphones use search engines to answer your queries. In fact, most mobile browsers use Google and other engines to find the answers to their queries.
Social media's continuous growth had convinced many digital marketers that SEO is dead. The truth is, it is still alive. Borrell Associates, an industry think tank, found that US companies with digital campaigns have spent about $65 billion on SEM campaigns in 2017. In fact, it believes that the SEO services industry can grow to $72 billion in 2018 alone.
SEO services from companies will help you rank for search engines and become the preliminary audience choice when searching particular topics using keywords. The growing industry has made SEO companies numerous with competitive prices.
It can be difficult to choose the best one for your company. However, we understand that a quality company is one that has the following traits.
Observe Their Analysis (And Answers All Your Questions)
Free consultation or recommendations might seem like a sales strategy for these businesses, but if you try their free SEO services once, then you haven't anything to lose in the process.
However, when you do use their free service, pay attention to the information they ask from you. They will ask about your traffic's demographic, the brand's products and services, and your website URL for starters.
A good company will not have an instant answer within a single day. A good SEO service provider may take 3-4 days before they can give you their consultation results. However, the best ones will accommodate questions you might have.
Feel free to ask the SEO service provider about the milestones and objectives they recommend to you if you take them up on their offer. Also, ask them why they are confident with the presented methods and how they measured the possible outcomes of the project.
A good SEO service will answer your questions without fail.
Sets Realistic and Achievable Milestones
A good SEO service provider doesn't want to profit from their old customers. They want to create partnerships. Therefore, they will do their utmost to help.
They also know the right stepping stones to achieve even the grandest objectives you can have when it comes to your marketing campaign. They will create their initial timeframe. However, they are willing to adjust it to meet your deadline.
These reliable companies will talk to you about the right digital marketing channels you can use. In their plan drafts, you might see plans to use organic SEO and pay-per-click (PPC) tandem campaigns to raise awareness regarding your brand.
Lastly, if all the timeframes and milestones are finalized, a reliable SEO company will provide a contract that guarantees they will deliver all the promised results by the end of the project.
Experience in the Industry
Experience is the best teacher. Even the most bookish companies become better when they have had years in their respective industries.
However, for the SEO service industry, experience is a must.
This is because every few months, digital marketing shifts. Old strategies need updates to work effectively. Experienced companies have the know-how to improve ineffective strategies within the quickest time possible. But still, make sure to check their methods; a top SEO agency, Singapore or worldwide, is updated with the newest services to keep their clients' sites ranking.
A Good Project Record
With experience comes a great number of happy clients. An SEO company expert, Singapore, Asia, or in the US, can refer to their case studies when making crucial campaign decisions. They may choose to publish these case studies in their website's blog or they can refer it to you upon request.
Their portfolio speaks plenty about their methods and services. Data-packed portfolios are excellent and informative especially if they mention the brands they have worked with. However, make sure to observe the solutions they provided for clients in similar situations such as yours.
Excellent Feedback
Lastly, never underestimate the value of client feedback. Businesses who have found them to be positive will have plenty to say about their time working with the particular SEO agency. If you wish to know more about their feedback, you can ask the company to talk to references in industries that is similar with yours.
Discuss with these previous clients the methods the SEO companies used and the efficacy of their solutions. Ask about the handling of data and contracts. The more informative their answers, the easier
Conclusion
It is not difficult to find a company specializing in internet marketing in any countries because of the competitive markets nowadays. However, to avoid ending up with a company that won't give you the optimal SEO campaign results you need, make sure to take note of these five qualities. SEO campaigns are an investment, so make sure you're working with a reliable company.
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There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:
Site Evaluation Guide
Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.
Tools in Figuring out Keywords
What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.
Backlinks to Website
Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.
Cost Structure
A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn't ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.
The Timeline
Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.
An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don't give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.
SEO Technique
What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.
An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google's indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.
Providing Targeted Traffic
Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.
You don't want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.
Transparent Deliverables
A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what's being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.
Reporting
A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.
Performance Guarantee
Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.
These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don't pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.
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It's funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I'm not writing this article to intentionally malign any SEO company.
It's just that there are several negative publicity written and published about offshore SEOs which are not true. What's worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent!
It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on various factors.
Why SEO Companies in the US, UK, Canada and Australia Outsource SEO Offshore
Apparently, cost is the main reason why outsourcing SEO is a popular strategy even for SEO companies. It costs twice as much to keep an American SEO than when you hire a Filipino SEO specialist to do the same job. Both countries have different cost of living, which explains the disparity in income but both SEOs are expected to do the same work and achieve the same result - top placements on the major search engines.
Competition has driven SEO businesses in the US, UK, Canada and Australia to outsource offshore. With the way the global economy is doing right now, it's not surprising that economic retrenchment has become a top priority for companies all over the world. Consequently, price or cost was catapulted as the main consideration when companies decide which outsourcing company to choose. Moreover, outsourcing companies cut-back on their expenses and explore their options for a cheaper business operation. Outsourcing offshore seems to be the only viable solution so they could keep up with the competition. Their competitors are already outsourcing, some if not all of their operations, to gain cost advantage so why shouldn't they?
I really don't have a problem with SEOs outsourcing SEO services offshore. Although they are more of an SEO reseller than an SEO company, they are still helpful in the operations of SEOs offshore because they provide them with additional jobs. What is not right is for them to destroy the reputation of SEO businesses offshore to create a mentality that they are the better option and that offshore SEO companies are a bunch of thugs.
Rocky John Tayaban is a seasoned blogger with over 7 years experience in search engine optimization (SEO) and online marketing. Currently, he manages his team of senior SEOs through his founded company - SEOQuickRank.com. Rocky and his team provide SEO services to companies from the US, United Kingdom, Australia, Canada, New Zealand and Ireland.
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When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I like to refer to as a "leprechaun repellent" guarantee. In other words, it's a guarantee that is easily attainable - if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a "special relationship" that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.
What follows is a partial list of some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.
Questionable Guarantees
The "Leprechaun Repellent" Keyphrases Guarantee
Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal?
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won't send you quality traffic. They likely won't send you any traffic at all. It's important to note that the phrase "leprechaun repellent" is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. "Leprechaun repellent" practitioners will embrace them - it allows them to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three major search engines at present - Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.
The "Company Name" Guarantee
There is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the "leprechaun repellent" flavor of guaranteed SEO, offers no real value. Sure, if your company name is "Acme," it may actually be competitive - but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.
The Pay-Per-Click Guarantee
Some SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the "paid" or "sponsored" results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like "custom pools" might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the "sponsored" results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.
The "Submit Your Site to 50,000 Search Engines" Guarantee
There are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of "guaranteed SEO," and it is basically a scam that preys on ignorance.
Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual "spider-based" search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.
This "solution" offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines - or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly - they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.
Meaningful Guarantees
Given the preponderance of "guaranteed SEO" that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor. However, this is not the case. If you note the examples above, they are primarily involved in specifics - top positions, a certain number of submissions, a certain number of engines. However, good SEO companies, understanding that they have no control over individual results, should be confident enough in the results of their work in aggregate and in the safety of the methodologies that they use to offer guaranteed SEO that lives up to its promise.
The Custom Guarantee
In very rare cases, certain skilled, experienced SEO companies will be able to develop for you a custom guarantee derived from the analysis of your current traffic data, the competitiveness of your industry, and the status of your site. You will ideally be offered this type of specialized guarantee from the beginning of your dealings with an SEO firm because it ensures that you will be achieving targeted, meaningful results based on your specific situation, rather than on generalities that could apply to any business in any industry. Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know how to weather the algorithm shifts and understand that there is more than one popular search engine. Such a firm will be confident enough to create and back a custom guarantee for you.
The Targeted Traffic Guarantee
SEO companies dedicated to showing value to their clients will take a baseline reading of current search engine traffic at the outset of a campaign. While, as previously mentioned, SEO companies do not hold sway over search engine results, they should at least be confident enough in their overall skills to promise that their clients will see an increase in targeted search engine traffic based on popular phrases relevant to the business. If the firm offering this type of guaranteed SEO charges on a monthly basis, any month of the engagement where traffic for targeted phrases does not, at a minimum, exceed the baseline should not be charged. After all, you are paying on a monthly basis to protect and improve your positions. While major algorithm shifts that make results on individual results unstable can and do happen, they rarely happen on all engines at once. You should feel confident that the firm you are paying has a very vested interest in making sure it adapts to the changing nature of search engine algorithms, and few things inspire such confidence as knowing that it will not get paid otherwise. If your prospective firm is unwilling to at least guarantee that it will send increased traffic to your website from targeted phrases, every month, it may be time to look elsewhere.
The "White Hat" Guarantee
SEO companies are commonly broken up into two camps - "white hats" (practitioners who remain solidly within the search engine's stated terms of service) and "black hats" (practitioners who work to unravel the latest search engine algorithms and base their optimization techniques largely on technology, regardless of the engine's terms of service). Both approaches are legitimate - after all, there is nothing illegal about exploiting a technical loophole for results. However, black hat SEO companies put their clients at risk of penalization or even outright banishment from the major engines. Getting back in can be a long process, and sometimes it is not possible at all. If you are concerned about potential penalization, get a guarantee from your firm that they adhere to the stated terms of service of all major search engines. If you can (and this is rare), get a guarantee that your site will not be penalized through any action of the SEO firm. This is harder for a company to offer, since the major engines frequently update their terms of service, and techniques that are acceptable today can be deemed unacceptable tomorrow. However, a confident firm that always errs on the side of caution when optimizing client websites will offer this type of guaranteed SEO services, since it will not use techniques that have a potential for penalization in the future.
Abusing the Metaphor (Beating a Dead Leprechaun)
Guarantees have been around for at least as long as leprechauns have been hoarding breakfast cereal and starring in bad horror films. So have guarantees that are essentially meaningless but sound respectable. A good guarantee should not only appeal to the base emotion of a potential purchaser, but it should also afford some real protection that the purchase he or she is making will provide meaningful results. Many of the most popular types of guaranteed SEO do not, and that's a shame. The industry already has a questionable reputation due to "leprechaun repellent" practitioners - make sure you don't go chasing their rainbow. After all, it's your pot of gold they are after.
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It is essential for a business of any scale to undertake a digital marketing campaign. With smartphone users growing by the hundreds of thousands per day, having your respective website and a presence in all populated digital networks is essential to grow your leads and create conversions.
Search engine optimization (SEO) is an essential aspect of digital marketing. The use of voice-recognition software in smartphones use search engines to answer your queries. In fact, most mobile browsers use Google and other engines to find the answers to their queries.
Social media's continuous growth had convinced many digital marketers that SEO is dead. The truth is, it is still alive. Borrell Associates, an industry think tank, found that US companies with digital campaigns have spent about $65 billion on SEM campaigns in 2017. In fact, it believes that the SEO services industry can grow to $72 billion in 2018 alone.
SEO services from companies will help you rank for search engines and become the preliminary audience choice when searching particular topics using keywords. The growing industry has made SEO companies numerous with competitive prices.
It can be difficult to choose the best one for your company. However, we understand that a quality company is one that has the following traits.
Observe Their Analysis (And Answers All Your Questions)
Free consultation or recommendations might seem like a sales strategy for these businesses, but if you try their free SEO services once, then you haven't anything to lose in the process.
However, when you do use their free service, pay attention to the information they ask from you. They will ask about your traffic's demographic, the brand's products and services, and your website URL for starters.
A good company will not have an instant answer within a single day. A good SEO service provider may take 3-4 days before they can give you their consultation results. However, the best ones will accommodate questions you might have.
Feel free to ask the SEO service provider about the milestones and objectives they recommend to you if you take them up on their offer. Also, ask them why they are confident with the presented methods and how they measured the possible outcomes of the project.
A good SEO service will answer your questions without fail.
Sets Realistic and Achievable Milestones
A good SEO service provider doesn't want to profit from their old customers. They want to create partnerships. Therefore, they will do their utmost to help.
They also know the right stepping stones to achieve even the grandest objectives you can have when it comes to your marketing campaign. They will create their initial timeframe. However, they are willing to adjust it to meet your deadline.
These reliable companies will talk to you about the right digital marketing channels you can use. In their plan drafts, you might see plans to use organic SEO and pay-per-click (PPC) tandem campaigns to raise awareness regarding your brand.
Lastly, if all the timeframes and milestones are finalized, a reliable SEO company will provide a contract that guarantees they will deliver all the promised results by the end of the project.
Experience in the Industry
Experience is the best teacher. Even the most bookish companies become better when they have had years in their respective industries.
However, for the SEO service industry, experience is a must.
This is because every few months, digital marketing shifts. Old strategies need updates to work effectively. Experienced companies have the know-how to improve ineffective strategies within the quickest time possible. But still, make sure to check their methods; a top SEO agency, Singapore or worldwide, is updated with the newest services to keep their clients' sites ranking.
A Good Project Record
With experience comes a great number of happy clients. An SEO company expert, Singapore, Asia, or in the US, can refer to their case studies when making crucial campaign decisions. They may choose to publish these case studies in their website's blog or they can refer it to you upon request.
Their portfolio speaks plenty about their methods and services. Data-packed portfolios are excellent and informative especially if they mention the brands they have worked with. However, make sure to observe the solutions they provided for clients in similar situations such as yours.
Excellent Feedback
Lastly, never underestimate the value of client feedback. Businesses who have found them to be positive will have plenty to say about their time working with the particular SEO agency. If you wish to know more about their feedback, you can ask the company to talk to references in industries that is similar with yours.
Discuss with these previous clients the methods the SEO companies used and the efficacy of their solutions. Ask about the handling of data and contracts. The more informative their answers, the easier
Conclusion
It is not difficult to find a company specializing in internet marketing in any countries because of the competitive markets nowadays. However, to avoid ending up with a company that won't give you the optimal SEO campaign results you need, make sure to take note of these five qualities. SEO campaigns are an investment, so make sure you're working with a reliable company.
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