Tuesday, November 27, 2018

SEO Strategies That Are Worth Trying!

In business, many people have hard times seeing the value of SEO, and we understand that. There are lots of information and misinformation about SEO which increase the difficulty of making a decision. While an effective SEO strategy will take a good time to yield positive results for a company, it can make a significant improvement in the company's online profits and exposure.

Many companies are naturally nervous to try something they are familiar with. In fact, any business decision is going to carry some risk with it. Some can be avoided, and some can lead to sudden and series growth. Some tricks are worth trying.

What are the SEO Tricks that are worth trying to make the Company a great success?

Making and testing large and small changes:

The ultimate goal of SEO is to get traffic and transactions on your website. These will not happen if no one clicks on your site in the first place. There could be many reasons for this!

The only way to overcome this is by testing. You should take one element at a time whether it's the titles, contents or Meta descriptions and test them against new variations.

While trying this, you will find the combination that works best. So the risk taken is worth though because once you see the best results, you will be able to focus on that element and continue to drive more traffic and get better results. Always talk to experts in SEO Sydney who will guide you throughout the process.

Enhancing your sites URL Structure:

The URL of the homepage should be short with only the company name, say for example http://www.yourcompany.com. Concise, short, simple and easily remembered!



The subsequent pages should also have targeted keywords and have the most specific contents which you want to convey. If your URL is too long and descriptive, the search engine will truncate their display with [...] after the cut-off point.

So it may be the right time to alter your URL with a revamp of the website structure. Though this is not a big risk, there are chances for some dips in traffic and ranking. However, if you do it right, with the help of SEO company Sydney you will end up with a streamlined structure that will make your website appealing to both internet users and the search engine.

Trying different tactics taking small risks has the potential to drive in series traffic to your site. However, taking advises from experts in SEO services Sydney while you try will be your best bet!


We all have encountered problems once in our lives. Have you ever wondered why some people seem so happy with their lives, like they never have and had known trouble? They do have problems of their own - you just didn't know! Happier people choose to ignore problems and focus on the good.

There are times that we feel trapped in a situation that has no resolution. You must know and remember that problems are brought upon us because God knows we have the ability and the strength to deal with it. Believe that we can get through it. In fact, problems are just trials that make us much stronger and it allows us to realize who we are.



The best approach to problems is to let it be and let it pass. There is always a good reason for everything even with the worst situation. Look at the positive side of life and never dwell on the negative.

Ask yourself these important questions:

Did you learn something new from the problem?
Did it make a better person?
Did it make you stronger?
Did it make you wiser?
Did it save you for future mistake?
These questions will turn your thoughts into positive and will somehow make you grateful because you have experienced the challenge. When you divert your attention to the good things, the outcome of you going through rough times will also be good. There is a saying that goes, "The problem is not the problem, the problem is your attitude about the problem."

Here's a short story that can inspire you today:

Shake off Your Problems

A man's favorite donkey falls into a deep precipice. He can't pull it out no matter how hard he tries. He therefore decides to bury it alive.



Soil is poured onto the donkey from above. The donkey feels the load, shakes it off, and steps on it. More soil is poured.

It shakes it off and steps up. The more the load was poured, the higher it rose. By noon, the donkey was grazing in green pastures.

After much shaking off (of problems) And stepping up (learning from them), One will graze in GREEN PASTURES.


Google is the favourite search engine of the people globally on the internet. Imagine 4 Trillion internet users in the world, nearly 2 Trillion websites with almost 8 Million internet traffic in a day, can you tell where you at from this number? There is tremendous competition in the market.



Google uses ranking signals to command organic search page rankings. There are a lot of ranking factors in Google but, you do not need to apply all of them. Focus on the most influential one. Did you know that ranking in Google is all about the relevance of content to search intent and usefulness of content to the user?

Revisit your website and check its content, if you can't find either of the two, then your position from the Trillions of competition, may not even be in the middle yet.

You only need one powerful thing to be on Google's first page in 2019 and beyond - CONTENT!

You need a large volume of related content that matches search and presents the knowledge to the user. Content should be written with the optimization goal in mind.

Q&A formatting

Users enter their search intent with WH questions words like Why, How, What, Who etc. because they're looking for specific answers. You need to know what and how could be a buyer's question and what would be the answer. To meet this need, the question should be present in the content and your answer should give out enough information to the user.

Keywords

Due to the cost of competition in the market, if you are a small business, you can choose keywords that are not very competitive but, these keywords need to be relevant to your business, product and content.

Know your audience

Understanding your audience makes a great impact on your website. If you understand who your target audience is, what they will be searching for, you will be able to create a more effective content that can help you rank in google.

Value your readers

Think about your readers as you write. Is the information you're writing helpful for them? Does it answer their questions? Do you think, they'll ask for more information? Think about sharing a helpful information to a friend who needs to shop, eat, or drink. Do the same with your content. Write and create contents like you are extending help to your friends and family.



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3 comments:

  1. Gorton VointonDecember 19, 2018 at 1:55 AM

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  2. ayanApril 14, 2020 at 11:56 PM

    I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. SEO near me Glasgow

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  3. Abrina CarterDecember 16, 2021 at 9:28 PM

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